Public Relations and Communication Management in Europe : a Nation-by-Nation Introduction to Public Relations Theory and Practice.
The book challenges the notion that public relations in Europe is no more than a copy of the Anglo-American approach.
Clasificación: | Libro Electrónico |
---|---|
Autor principal: | Van Ruler, Betteke |
Otros Autores: | Vercic, Dejan |
Formato: | Electrónico eBook |
Idioma: | Inglés |
Publicado: |
Berlin :
Walter de Gruyter,
2004.
|
Colección: | Mouton reader.
|
Temas: | |
Acceso en línea: | Texto completo |
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