Public Relations and Communication Management in Europe : a Nation-by-Nation Introduction to Public Relations Theory and Practice.

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The book challenges the notion that public relations in Europe is no more than a copy of the Anglo-American approach.

Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor principal: Van Ruler, Betteke
Otros Autores: Vercic, Dejan
Formato: Electrónico eBook
Idioma:Inglés
Publicado: Berlin : Walter de Gruyter, 2004.
Colección:Mouton reader.
Temas:
Public relations > Cross-cultural studies.
Public relations > Europe.
Relations publiques > Études transculturelles.
Relations publiques > Europe.
Public relations
Europe
Cross-cultural studies
Acceso en línea:Texto completo

MARC

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049 |a UAMI 
100 1 |a Van Ruler, Betteke. 
245 1 0 |a Public Relations and Communication Management in Europe :  |b a Nation-by-Nation Introduction to Public Relations Theory and Practice. 
260 |a Berlin :  |b Walter de Gruyter,  |c 2004. 
300 |a 1 online resource (516 pages) 
336 |a text  |b txt  |2 rdacontent 
337 |a computer  |b c  |2 rdamedia 
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490 1 |a Mouton Reader 
520 |a The book challenges the notion that public relations in Europe is no more than a copy of the Anglo-American approach. 
588 0 |a Print version record. 
505 0 |a Table of contents; Acknowledgements; Foreword; Overview of public relationsand communication management in Europe; Austria; Belgium; A constructivistic approach to public relations; Bosnia-Herzegovina; Bulgaria; Croatia; Estonia; Finland; The reflective paradigm of public relations; France; Germany; Greece; Hungary; Ireland; The transitional approach to public relations; Italy; Malta; The Netherlands; Norway; Poland; The public sphere as central concept of public relations; Portugal; Russia; Serbia and Montenegro(The Federal Republic of Yugoslavia); Slovakia; Slovenia. 
590 |a ProQuest Ebook Central  |b Ebook Central Academic Complete 
650 0 |a Public relations  |v Cross-cultural studies. 
650 0 |a Public relations  |z Europe. 
650 6 |a Relations publiques  |v Études transculturelles. 
650 6 |a Relations publiques  |z Europe. 
650 7 |a Public relations  |2 fast 
651 7 |a Europe  |2 fast  |1 https://id.oclc.org/worldcat/entity/E39PBJxCxPbbk4CPJDQJb4r6rq 
655 7 |a Cross-cultural studies  |2 fast 
700 1 |a Vercic, Dejan. 
758 |i has work:  |a Public relations and communication management in Europe (Text)  |1 https://id.oclc.org/worldcat/entity/E39PCGHqtxjgdMBDFCVvMyMKFq  |4 https://id.oclc.org/worldcat/ontology/hasWork 
776 1 |z 9783110176117 
830 0 |a Mouton reader. 
856 4 0 |u https://ebookcentral.uam.elogim.com/lib/uam-ebooks/detail.action?docID=325663  |z Texto completo 
938 |a ProQuest Ebook Central  |b EBLB  |n EBL325663 
994 |a 92  |b IZTAP 

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