Public Relations and Communication Management in Europe : a Nation-by-Nation Introduction to Public Relations Theory and Practice.

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The book challenges the notion that public relations in Europe is no more than a copy of the Anglo-American approach.

Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor principal: Van Ruler, Betteke
Otros Autores: Vercic, Dejan
Formato: Electrónico eBook
Idioma:Inglés
Publicado: Berlin : Walter de Gruyter, 2004.
Colección:Mouton reader.
Temas:
Public relations > Cross-cultural studies.
Public relations > Europe.
Relations publiques > Études transculturelles.
Relations publiques > Europe.
Public relations
Europe
Cross-cultural studies
Acceso en línea:Texto completo
Descripción
Sumario:The book challenges the notion that public relations in Europe is no more than a copy of the Anglo-American approach.
Descripción Física:1 online resource (516 pages)
ISBN:9783110197198
3110197197

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