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5-Star Programming and Services for Your 55+ Library Customers.

As members of the population approach age fifty-five and above, libraries are faced with an untapped opportunity to serve a consistently underserved population. As she explains the ins and outs of planning, developing, marketing, and funding successful programs and services to the graying population...

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Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor principal: Mates, Barbara T.
Formato: Electrónico eBook
Idioma:Inglés
Publicado: Chicago : ALA Editions, 2003.
Temas:
Acceso en línea:Texto completo

MARC

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520 |a As members of the population approach age fifty-five and above, libraries are faced with an untapped opportunity to serve a consistently underserved population. As she explains the ins and outs of planning, developing, marketing, and funding successful programs and services to the graying population, longtime outreach and access advocate Barbara T. Mates demonstrates how libraries can benefit from providing top-notch programs and services for older adults. The latest in the ALA Programming Guides series, this comprehensive resource gets to the heart of what seniors need and wantfrom continuin. 
505 0 |a Figures; Acknowledgments; Introduction; Chapter 1: Who Are All These Older People and Where Do They Live?; Chapter 2: Special Needs within the Older Generation; Chapter 3: Staff and Seniors; Chapter 4: Programming for Seniors; Chapter 5: Older Adults and Reading; Chapter 6: Outreach Library Programming; Chapter 7: Computers and Seniors; Chapter 8: Seniors and Accessible Websites; Chapter 9: Preparing and Distributing Marketing and Informational Materials for Senior Programs; Chapter 10: Funding Senior Programs; Afterword; Appendix 1: Resources. 
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