International Cases in Tourism Management.

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Over 30 cases from the tourism industry examined in depth - an essential resource for tutors and students.

Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor principal: Horner, Susan
Otros Autores: Swarbrooke, John
Formato: Electrónico eBook
Idioma:Inglés
Publicado: Burlington : Elsevier, 2004.
Temas:
Tourism > Management > Case studies.
Service industries > Management.
Services (Industrie) > Gestion.
Travel and Tourism.
Service industries > Management
Tourism > Management
Case studies
Acceso en línea:Texto completo
Tabla de Contenidos:
  • Cover; International Cases in Tourism Management; Contents; Preface; Acknowledgements; Part 1 Introduction; Chapter 1 The Role of Case Studies in Learning; Chapter 2 Key Issues in International Tourism Management; Chapter 3 Introduction to the Case Studies; Part 2 The Case Studies; Section 1 Tourism Organizations; Section 2 Tourism Destinations; Section 3 Sectors of the Tourism Industry; Section 4 Issues in Tourism; Section 5 The Future of Tourism; Bibliography; Books, papers and articles; Journals; Index; A; B; C; D; E; F; G; H; I; J; K; L; M; N; O; P; Q; R; S; T; U; V; W; Y; Z.

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