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Gaining Influence in Public Relations : the Role of Resistance in Practice.
Explains how professionals can increase their influence in practice to help their organizations achieve success. This book explores the territories of power, resistance, and activism in public relations, arguing that practitioners can increase their power and social legitimacy by using a range of in...
| Clasificación: | Libro Electrónico |
|---|---|
| Autor principal: | |
| Otros Autores: | |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
Mahwah :
Lawrence Erlbaum Associates,
2006.
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| Colección: | LEA's communication series.
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| Temas: | |
| Acceso en línea: | Texto completo |
MARC
| LEADER | 00000cam a2200000Mi 4500 | ||
|---|---|---|---|
| 001 | EBOOKCENTRAL_ocn476019322 | ||
| 003 | OCoLC | ||
| 005 | 20240329122006.0 | ||
| 006 | m o d | ||
| 007 | cr mn|---||||| | ||
| 008 | 091207s2006 xx ob 001 0 eng d | ||
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| 019 | |a 503059142 | ||
| 020 | |a 9781410616975 |q (electronic bk.) | ||
| 020 | |a 1410616975 |q (electronic bk.) | ||
| 020 | |z 0805852921 |q (alk. paper) | ||
| 020 | |z 080585293X |q (pbk. ; |q alk. paper) | ||
| 029 | 1 | |a AU@ |b 000048762417 | |
| 029 | 1 | |a DEBSZ |b 430362919 | |
| 029 | 1 | |a DEBSZ |b 456423303 | |
| 035 | |a (OCoLC)476019322 |z (OCoLC)503059142 | ||
| 050 | 4 | |a HM1221 |a HM1221 .B47 2006eb | |
| 082 | 0 | 4 | |a 659.2 |
| 049 | |a UAMI | ||
| 100 | 1 | |a Berger, Bruce K. | |
| 245 | 1 | 0 | |a Gaining Influence in Public Relations : |b the Role of Resistance in Practice. |
| 260 | |a Mahwah : |b Lawrence Erlbaum Associates, |c 2006. | ||
| 300 | |a 1 online resource (291 pages) | ||
| 336 | |a text |b txt |2 rdacontent | ||
| 337 | |a computer |b c |2 rdamedia | ||
| 338 | |a online resource |b cr |2 rdacarrier | ||
| 490 | 1 | |a LEA's communication series | |
| 520 | |a Explains how professionals can increase their influence in practice to help their organizations achieve success. This book explores the territories of power, resistance, and activism in public relations, arguing that practitioners can increase their power and social legitimacy by using a range of influence resources, strategies, and tactics. | ||
| 505 | 0 | |a About the Authors; Preface; 1 Influence in Public Relations and Why It's Important; 2 Public Relations Roles, Responsibilities, and the "Right Thing"; 3 Resistance, Politics, and Power Relations; 4 Identifying and Using Influence Resources in Public Relations; 5 Alpha Approaches in Public Relations: The Use of Sanctioned Influence Tactics; 6 The Communication Change Project at Whirlpool: Converting Power Into Performance; 7 Omega Approaches in Public Relations: The Use of Unsanctioned Influence Tactics; 8 The Use of Dissent in Public Relations. | |
| 588 | 0 | |a Print version record. | |
| 504 | |a Includes bibliographical references and index. | ||
| 590 | |a ProQuest Ebook Central |b Ebook Central Academic Complete | ||
| 650 | 0 | |a Public relations. | |
| 650 | 0 | |a Power (Social sciences) | |
| 650 | 2 | |a Public Relations | |
| 650 | 6 | |a Relations publiques. | |
| 650 | 6 | |a Pouvoir (Sciences sociales) | |
| 650 | 7 | |a public relations. |2 aat | |
| 650 | 7 | |a BUSINESS & ECONOMICS |x Public Relations. |2 bisacsh | |
| 650 | 7 | |a Power (Social sciences) |2 fast | |
| 650 | 7 | |a Public relations |2 fast | |
| 700 | 1 | |a Reber, Bryan H. | |
| 776 | 1 | |z 9780805852929 | |
| 830 | 0 | |a LEA's communication series. | |
| 856 | 4 | 0 | |u https://ebookcentral.uam.elogim.com/lib/uam-ebooks/detail.action?docID=274507 |z Texto completo |
| 938 | |a Baker and Taylor |b BTCP |n BK0008770099 | ||
| 938 | |a EBL - Ebook Library |b EBLB |n EBL274507 | ||
| 994 | |a 92 |b IZTAP | ||