Gaining Influence in Public Relations : the Role of Resistance in Practice.

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Explains how professionals can increase their influence in practice to help their organizations achieve success. This book explores the territories of power, resistance, and activism in public relations, arguing that practitioners can increase their power and social legitimacy by using a range of in...

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Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor principal: Berger, Bruce K.
Otros Autores: Reber, Bryan H.
Formato: Electrónico eBook
Idioma:Inglés
Publicado: Mahwah : Lawrence Erlbaum Associates, 2006.
Colección:LEA's communication series.
Temas:
Public relations.
Power (Social sciences)
Public Relations
Relations publiques.
Pouvoir (Sciences sociales)
public relations.
BUSINESS & ECONOMICS > Public Relations.
Public relations
Acceso en línea:Texto completo
Descripción
Sumario:Explains how professionals can increase their influence in practice to help their organizations achieve success. This book explores the territories of power, resistance, and activism in public relations, arguing that practitioners can increase their power and social legitimacy by using a range of influence resources, strategies, and tactics.
Descripción Física:1 online resource (291 pages)
Bibliografía:Includes bibliographical references and index.
ISBN:9781410616975
1410616975

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