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Introduction to Marketing Concepts.
Guarantees a thorough understanding of the basic principles of marketing.
| Clasificación: | Libro Electrónico |
|---|---|
| Autor principal: | |
| Otros Autores: | |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
Burlington :
Elsevier,
2005.
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| Temas: | |
| Acceso en línea: | Texto completo |
Tabla de Contenidos:
- Introduction to Marketing Concepts; Contents; Preface; Figures; Chapter 1 Introduction to marketing; Chapter 2 Strategic marketing: an overview; Chapter 3 Environmental factors; Chapter 4 Marketing research; Chapter 5 Segmentation; Chapter 6 Products, new product development and innovation; Chapter 7 Price and pricing strategy; Chapter 8 Promotion; Chapter 9 Place; Chapter 10 Analysing competitors and competitive advantage; Chapter 11 Targeting, positioning and brand strategy; Chapter 12 Strategic implementation; Chapter 13 Control; Index.