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Introduction to Marketing Concepts.
Guarantees a thorough understanding of the basic principles of marketing.
| Clasificación: | Libro Electrónico |
|---|---|
| Autor principal: | |
| Otros Autores: | |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
Burlington :
Elsevier,
2005.
|
| Temas: | |
| Acceso en línea: | Texto completo |
MARC
| LEADER | 00000cam a2200000Mu 4500 | ||
|---|---|---|---|
| 001 | EBOOKCENTRAL_ocn475999943 | ||
| 003 | OCoLC | ||
| 005 | 20240329122006.0 | ||
| 006 | m o d | ||
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| 008 | 091207s2005 vtu ob 001 0 eng d | ||
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| 019 | |a 664114586 |a 747197158 |a 843112692 |a 1191061083 | ||
| 020 | |a 9780080454832 |q (electronic bk.) | ||
| 020 | |a 0080454836 |q (electronic bk.) | ||
| 020 | |z 9780750659956 (pbk.) | ||
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| 050 | 4 | |a HF5415 | |
| 082 | 0 | 4 | |a 658.8 |
| 049 | |a UAMI | ||
| 100 | 1 | |a Drummond, Graeme. | |
| 245 | 1 | 0 | |a Introduction to Marketing Concepts. |
| 260 | |a Burlington : |b Elsevier, |c 2005. | ||
| 300 | |a 1 online resource (299 pages) | ||
| 336 | |a text |b txt |2 rdacontent | ||
| 337 | |a computer |b c |2 rdamedia | ||
| 338 | |a online resource |b cr |2 rdacarrier | ||
| 520 | |a Guarantees a thorough understanding of the basic principles of marketing. | ||
| 505 | 0 | |a Introduction to Marketing Concepts; Contents; Preface; Figures; Chapter 1 Introduction to marketing; Chapter 2 Strategic marketing: an overview; Chapter 3 Environmental factors; Chapter 4 Marketing research; Chapter 5 Segmentation; Chapter 6 Products, new product development and innovation; Chapter 7 Price and pricing strategy; Chapter 8 Promotion; Chapter 9 Place; Chapter 10 Analysing competitors and competitive advantage; Chapter 11 Targeting, positioning and brand strategy; Chapter 12 Strategic implementation; Chapter 13 Control; Index. | |
| 588 | 0 | |a Print version record. | |
| 504 | |a Includes bibliographical references and index. | ||
| 590 | |a ProQuest Ebook Central |b Ebook Central Academic Complete | ||
| 650 | 0 | |a Marketing. | |
| 650 | 2 | |a Marketing | |
| 650 | 6 | |a Marketing. | |
| 650 | 7 | |a marketing. |2 aat | |
| 650 | 7 | |a Marketing |2 fast | |
| 650 | 7 | |a Commerce. |2 hilcc | |
| 650 | 7 | |a Business & Economics. |2 hilcc | |
| 650 | 7 | |a Marketing & Sales. |2 hilcc | |
| 700 | 1 | |a Ensor, John. | |
| 758 | |i has work: |a Introduction to marketing concepts (Text) |1 https://id.oclc.org/worldcat/entity/E39PCXDq76GyTTBmfdjjdPQq9C |4 https://id.oclc.org/worldcat/ontology/hasWork | ||
| 776 | 1 | |z 9780750659956 | |
| 856 | 4 | 0 | |u https://ebookcentral.uam.elogim.com/lib/uam-ebooks/detail.action?docID=269900 |z Texto completo |
| 938 | |a Askews and Holts Library Services |b ASKH |n AH23081788 | ||
| 938 | |a EBL - Ebook Library |b EBLB |n EBL269900 | ||
| 938 | |a Internet Archive |b INAR |n introductiontoma0000drum | ||
| 994 | |a 92 |b IZTAP | ||