Marketing Your Business : Text and Cases.

This essential book shows you how to design a strategic marketing plan for any brand, product, service, or business! It explains all of the major marketing disciplines advertising, budgeting, promotions, pricing, sales, database marketing, public relations, packaging, positioning, legal issues, and...

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Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor principal: Nykiel, Ronald A.
Formato: Electrónico eBook
Idioma:Inglés
Publicado: Binghamton : Haworth Press, 2003.
Temas:
Marketing > Decision making.
Marketing > Management.
Marketing > Planning.
Marketing > Gestion.
Marketing > Planification.
Marketing > Decision making
Marketing > Management
Marketing > Planning
Acceso en línea:Texto completo
Tabla de Contenidos:
  • Pre-publication REVIEWS, COMMENTARIES, EVALUATIONS ... ; NOTES FOR PROFESSIONAL LIBRARIANS AND LIBRARY USERS; CONSERVATION AND PRESERVATION NOTES; BEST BUSINESS BOOKS; Publication and Copyright Information; Table of Contents; ABOUT THE AUTHOR; Preface; Acknowledgments; Introduction; Chapter 1 Business Strategy Defining Your Business Strategy; Chapter 2 Assessing Focal Points; Chapter 3 Selecting Strategies; Chapter 4 Advertising; Chapter 5 Public Relations; Chapter 6 Promotions; Chapter 7 Merchandising; Chapter 8 Database Marketing; Chapter 9 Electronic Marketing; Chapter 10 Packaging.

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