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Marketing Your Business : Text and Cases.
This essential book shows you how to design a strategic marketing plan for any brand, product, service, or business! It explains all of the major marketing disciplines advertising, budgeting, promotions, pricing, sales, database marketing, public relations, packaging, positioning, legal issues, and...
| Clasificación: | Libro Electrónico |
|---|---|
| Autor principal: | |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
Binghamton :
Haworth Press,
2003.
|
| Temas: | |
| Acceso en línea: | Texto completo |
MARC
| LEADER | 00000cam a2200000Mi 4500 | ||
|---|---|---|---|
| 001 | EBOOKCENTRAL_ocn475965101 | ||
| 003 | OCoLC | ||
| 005 | 20240329122006.0 | ||
| 006 | m o d | ||
| 007 | cr mn|---||||| | ||
| 008 | 091207s2003 nyu o 000 0 eng d | ||
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| 020 | |a 9780789033017 |q (electronic bk.) | ||
| 020 | |a 0789033011 |q (electronic bk.) | ||
| 020 | |a 9781135186647 | ||
| 020 | |a 1135186642 | ||
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| 029 | 1 | |a GBVCP |b 780945697 | |
| 035 | |a (OCoLC)475965101 | ||
| 050 | 4 | |a HF5415.135 .N957 2003eb | |
| 082 | 0 | 4 | |a 658.8/02 |
| 049 | |a UAMI | ||
| 100 | 1 | |a Nykiel, Ronald A. | |
| 245 | 1 | 0 | |a Marketing Your Business : |b Text and Cases. |
| 260 | |a Binghamton : |b Haworth Press, |c 2003. | ||
| 300 | |a 1 online resource (330 pages) | ||
| 336 | |a text |b txt |2 rdacontent | ||
| 337 | |a computer |b c |2 rdamedia | ||
| 338 | |a online resource |b cr |2 rdacarrier | ||
| 520 | |a This essential book shows you how to design a strategic marketing plan for any brand, product, service, or business! It explains all of the major marketing disciplines advertising, budgeting, promotions, pricing, sales, database marketing, public relations, packaging, positioning, legal issues, and more. It also teaches you to conduct a marketing audit, provides helpful sample worksheets and forms and includes case examples, a glossary of marketing terms, and appendixes discussing sources of "marketing intelligence" and professional marketing associations. | ||
| 505 | 0 | |a Pre-publication REVIEWS, COMMENTARIES, EVALUATIONS ... ; NOTES FOR PROFESSIONAL LIBRARIANS AND LIBRARY USERS; CONSERVATION AND PRESERVATION NOTES; BEST BUSINESS BOOKS; Publication and Copyright Information; Table of Contents; ABOUT THE AUTHOR; Preface; Acknowledgments; Introduction; Chapter 1 Business Strategy Defining Your Business Strategy; Chapter 2 Assessing Focal Points; Chapter 3 Selecting Strategies; Chapter 4 Advertising; Chapter 5 Public Relations; Chapter 6 Promotions; Chapter 7 Merchandising; Chapter 8 Database Marketing; Chapter 9 Electronic Marketing; Chapter 10 Packaging. | |
| 588 | 0 | |a Print version record. | |
| 590 | |a ProQuest Ebook Central |b Ebook Central Academic Complete | ||
| 650 | 0 | |a Marketing |x Decision making. | |
| 650 | 0 | |a Marketing |x Management. | |
| 650 | 0 | |a Marketing |x Planning. | |
| 650 | 6 | |a Marketing |x Gestion. | |
| 650 | 6 | |a Marketing |x Planification. | |
| 650 | 7 | |a Marketing |x Decision making |2 fast | |
| 650 | 7 | |a Marketing |x Management |2 fast | |
| 650 | 7 | |a Marketing |x Planning |2 fast | |
| 776 | 1 | |z 9780789017697 | |
| 856 | 4 | 0 | |u https://ebookcentral.uam.elogim.com/lib/uam-ebooks/detail.action?docID=244216 |z Texto completo |
| 938 | |a ProQuest Ebook Central |b EBLB |n EBL244216 | ||
| 994 | |a 92 |b IZTAP | ||