Cargando…
Marketing Your Business : Text and Cases.
This essential book shows you how to design a strategic marketing plan for any brand, product, service, or business! It explains all of the major marketing disciplines advertising, budgeting, promotions, pricing, sales, database marketing, public relations, packaging, positioning, legal issues, and...
| Clasificación: | Libro Electrónico |
|---|---|
| Autor principal: | |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
Binghamton :
Haworth Press,
2003.
|
| Temas: | |
| Acceso en línea: | Texto completo |
| Sumario: | This essential book shows you how to design a strategic marketing plan for any brand, product, service, or business! It explains all of the major marketing disciplines advertising, budgeting, promotions, pricing, sales, database marketing, public relations, packaging, positioning, legal issues, and more. It also teaches you to conduct a marketing audit, provides helpful sample worksheets and forms and includes case examples, a glossary of marketing terms, and appendixes discussing sources of "marketing intelligence" and professional marketing associations. |
|---|---|
| Descripción Física: | 1 online resource (330 pages) |
| ISBN: | 9780789033017 0789033011 9781135186647 1135186642 |