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Successful Marketing Strategies for High-Tech Firms.
This extensively revised third edition of the Artech House bestseller, Successful Marketing Strategies for High-Tech Firms, reflects the ruthless realities of the new high-tech marketplace where effective marketing strategy counts as much as the latest and greatest technology. The multitude of brand...
| Clasificación: | Libro Electrónico |
|---|---|
| Autor principal: | |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
Norwood :
Artech House,
2004.
|
| Edición: | 3rd ed. |
| Temas: | |
| Acceso en línea: | Texto completo |
MARC
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| 100 | 1 | |a Viardot, Eric. | |
| 245 | 1 | 0 | |a Successful Marketing Strategies for High-Tech Firms. |
| 250 | |a 3rd ed. | ||
| 260 | |a Norwood : |b Artech House, |c 2004. | ||
| 300 | |a 1 online resource (322 pages) | ||
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| 520 | |a This extensively revised third edition of the Artech House bestseller, Successful Marketing Strategies for High-Tech Firms, reflects the ruthless realities of the new high-tech marketplace where effective marketing strategy counts as much as the latest and greatest technology. The multitude of brand new material includes detailed case studies that teach the hard-learn lessons that have enabled such high-tech giants as eBay, Yahoo, IBM, Cisco, and Nokia to come out of the tech market meltdown stronger and more competitive. You learn how to develop innovative product offers that connect to actua. | ||
| 505 | 0 | |a Successful Marketing Strategy for High-Tech Firms; Contents; Introduction xi; Acknowledgments xv; 1. The Meaning of Marketing for High-Tech Firms; 2. Corporate and Marketing Strategies in the High-Tech Industry; 3. Knowing Customers and Markets; 4. Understanding Competitors; 5. Selecting Markets; 6. Product Strategy; 7. Distributing and Selling High-Tech Products; 8. Communication Strategy for High-Tech Products; 9. Pricing High-Tech Products; 10. The Position of Marketing Within High-Tech Companies; Appendix A: Key Success Factors of a Marketing Department in a High-Tech Company. | |
| 588 | 0 | |a Print version record. | |
| 590 | |a ProQuest Ebook Central |b Ebook Central Academic Complete | ||
| 650 | 0 | |a High technology |x Marketing. | |
| 650 | 0 | |a Technological innovations |x Marketing. | |
| 650 | 7 | |a High technology |x Marketing |2 fast | |
| 650 | 7 | |a Technological innovations |x Marketing |2 fast | |
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| 776 | 1 | |z 9781580537001 | |
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