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Sports, Culture and Advertising : Identities, Commodities and the Politics of Representation.
Sport has a close relationship with advertising, both where advertisers sponsor sports, as well as where sport and 'fitness' lends its perceived positive imagery to a wide range of consumer goods. Sport, Culture & Advertising explores the themes of.
| Clasificación: | Libro Electrónico |
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| Autor principal: | |
| Otros Autores: | |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
London :
Routledge,
2004.
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| Temas: | |
| Acceso en línea: | Texto completo |
Tabla de Contenidos:
- Book Cover; Title; Contents; Notes on contributors; Preface; Acknowledgements; Introduction: the contemporary landscape of sport advertising; Model behavior? Sporting feminism and consumer culture; "Knowing" the hero: the female athlete and myth at work in Nike advertising; Women's sports in Nike's America: body politics and the corporo-empowerment of "everyday athletes"; Enlightened racism and celebrity feminism in contemporary sports advertising discourse; Race, representation, and the promotional culture of the NBA: the Canadian case.