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Sports, Culture and Advertising : Identities, Commodities and the Politics of Representation.
Sport has a close relationship with advertising, both where advertisers sponsor sports, as well as where sport and 'fitness' lends its perceived positive imagery to a wide range of consumer goods. Sport, Culture & Advertising explores the themes of.
| Clasificación: | Libro Electrónico |
|---|---|
| Autor principal: | |
| Otros Autores: | |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
London :
Routledge,
2004.
|
| Temas: | |
| Acceso en línea: | Texto completo |
MARC
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| 082 | 0 | 4 | |a 306.4/83 |
| 049 | |a UAMI | ||
| 100 | 1 | |a Jackson, Steven. | |
| 245 | 1 | 0 | |a Sports, Culture and Advertising : |b Identities, Commodities and the Politics of Representation. |
| 260 | |a London : |b Routledge, |c 2004. | ||
| 300 | |a 1 online resource (287 pages) | ||
| 336 | |a text |b txt |2 rdacontent | ||
| 337 | |a computer |b c |2 rdamedia | ||
| 338 | |a online resource |b cr |2 rdacarrier | ||
| 520 | |a Sport has a close relationship with advertising, both where advertisers sponsor sports, as well as where sport and 'fitness' lends its perceived positive imagery to a wide range of consumer goods. Sport, Culture & Advertising explores the themes of. | ||
| 505 | 0 | |a Book Cover; Title; Contents; Notes on contributors; Preface; Acknowledgements; Introduction: the contemporary landscape of sport advertising; Model behavior? Sporting feminism and consumer culture; "Knowing" the hero: the female athlete and myth at work in Nike advertising; Women's sports in Nike's America: body politics and the corporo-empowerment of "everyday athletes"; Enlightened racism and celebrity feminism in contemporary sports advertising discourse; Race, representation, and the promotional culture of the NBA: the Canadian case. | |
| 588 | 0 | |a Print version record. | |
| 504 | |a Includes bibliographical references (pages 263-268) and index. | ||
| 590 | |a ProQuest Ebook Central |b Ebook Central Academic Complete | ||
| 650 | 0 | |a Sports |x Social aspects. | |
| 650 | 0 | |a Advertising |x Social aspects. | |
| 650 | 6 | |a Sports |x Aspect social. | |
| 650 | 6 | |a Publicité |x Aspect social. | |
| 650 | 7 | |a Advertising |x Social aspects |2 fast | |
| 650 | 7 | |a Sports |x Social aspects |2 fast | |
| 700 | 1 | |a Andrews, David. | |
| 758 | |i has work: |a Sport, culture and advertising (Text) |1 https://id.oclc.org/worldcat/entity/E39PCGdyJhDDPMfpj6q4vywjYP |4 https://id.oclc.org/worldcat/ontology/hasWork | ||
| 776 | 1 | |z 9780415339926 | |
| 856 | 4 | 0 | |u https://ebookcentral.uam.elogim.com/lib/uam-ebooks/detail.action?docID=200729 |z Texto completo |
| 938 | |a EBL - Ebook Library |b EBLB |n EBL200729 | ||
| 938 | |a ebrary |b EBRY |n ebr10094384 | ||
| 938 | |a Taylor & Francis |b TAFR |n 9780203462003 | ||
| 994 | |a 92 |b IZTAP | ||