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Sports, Culture and Advertising : Identities, Commodities and the Politics of Representation.
Sport has a close relationship with advertising, both where advertisers sponsor sports, as well as where sport and 'fitness' lends its perceived positive imagery to a wide range of consumer goods. Sport, Culture & Advertising explores the themes of.
| Clasificación: | Libro Electrónico |
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| Autor principal: | |
| Otros Autores: | |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
London :
Routledge,
2004.
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| Temas: | |
| Acceso en línea: | Texto completo |
| Sumario: | Sport has a close relationship with advertising, both where advertisers sponsor sports, as well as where sport and 'fitness' lends its perceived positive imagery to a wide range of consumer goods. Sport, Culture & Advertising explores the themes of. |
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| Descripción Física: | 1 online resource (287 pages) |
| Bibliografía: | Includes bibliographical references (pages 263-268) and index. |
| ISBN: | 9780203462003 0203462009 |