Buyways : Billboards, Automobiles, and the American Landscape.

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In Buyways, Catherine Gudis focuses on the development of the outdoor advertising industry in 20th century America, and its role in the commodification of the landscape.

Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor principal: Gudis, Catherine
Formato: Electrónico eBook
Idioma:Inglés
Publicado: London : Routledge, 2004.
Colección:Cultural spaces series.
Temas:
1900-1999
Advertising, Outdoor > United States > History > 20th century.
Billboards > United States > History > 20th century.
Consumption (Economics) > United States > History > 20th century.
Automobile travel > United States > History > 20th century.
Publicité extérieure > États-Unis > Histoire > 20e siècle.
Voyages en automobile > États-Unis > Histoire > 20e siècle.
Advertising, Outdoor
Automobile travel
Billboards
Consumption (Economics)
United States
History
Acceso en línea:Texto completo
Tabla de Contenidos:
  • BOOK COVER; TITLE; COPYRIGHT; CONTENTS; INTRODUCTION; CHAPTER 1 BEFORE THE CAR; A NATION ON WHEELS; CHAPTER 2 THE CULTURE OF MOBILITY; CHAPTER 3 PRODUCING MOBILE AUDIENCES AND CORRIDORS OF CONSUMPTION; CHAPTER 4 THE AESTHETICS OF SPEED AND THE POWERS OF "PICTURIZATION"; CHAPTER 5 MODERN ART AND ADVERTISING; VISUALIZING DISTRIBUTION; CHAPTER 6 THE CONSOLIDATION AND GROWTH OF NATIONAL ADVERTISING; CHAPTER 7 TRAFFIC AND TRADE: "BUYING POWER IN MOTION"; CHAPTER 8 AN ARCHITECTURE OF MOBILITY; CHAPTER 9 THE STRIP; "THE BILLBOARD WAR"; CHAPTER 10 WHEN SEPARATE SPHERES COLLIDE.

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