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The development of marketing management : the case of the USA, c. 1910-1940 /
This book explores the development of US marketing management thought in the early part of the 20th century, focusing on the relationship between the thought and historical contexts rather than on theoretical developments.
| Clasificación: | Libro Electrónico |
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| Autor principal: | |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
Aldershot, England ; Burlington, VT :
Ashgate,
©2008.
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| Colección: | History of retailing and consumption.
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| Temas: | |
| Acceso en línea: | Texto completo |