The development of marketing management : the case of the USA, c. 1910-1940 /

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This book explores the development of US marketing management thought in the early part of the 20th century, focusing on the relationship between the thought and historical contexts rather than on theoretical developments.

Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor principal: Usui, Kazuo, 1953-
Formato: Electrónico eBook
Idioma:Inglés
Publicado: Aldershot, England ; Burlington, VT : Ashgate, ©2008.
Colección:History of retailing and consumption.
Temas:
1900-1999
Marketing > Management > Case studies.
Marketing > United States > History > 20th century.
Marketing > United States > Management > History > 20th century.
Marketing > Gestion > Études de cas.
Marketing > États-Unis > Histoire > 20e siècle.
Marketing > États-Unis > Gestion > Histoire > 20e siècle.
BUSINESS & ECONOMICS > Marketing > General.
BUSINESS & ECONOMICS > Distribution.
Marketing
Marketing > Management
United States
Case studies
History
Case studies.
Études de cas.
Acceso en línea:Texto completo
Descripción
Sumario:This book explores the development of US marketing management thought in the early part of the 20th century, focusing on the relationship between the thought and historical contexts rather than on theoretical developments.
Descripción Física:1 online resource (xii, 166 pages) : illustrations
Bibliografía:Includes bibliographical references and index.
ISBN:9780754682301
0754682307

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