Defending the Brand : Aggressive Strategies for Protecting Your Brand in the Online Arena.
The best brands attract the most (unwanted) attention.
Clasificación: | Libro Electrónico |
---|---|
Autor principal: | Murray, Brian H., 1968- (Autor) |
Formato: | Electrónico eBook |
Idioma: | Inglés |
Publicado: |
New York :
Amacom,
Sept. 2003.
|
Temas: | |
Acceso en línea: | Texto completo Texto completo |
Ejemplares similares
-
Defending the Brand : Aggressive Strategies for Protecting Your Brand in the Online Arena.
por: Murray, Brian H., 1968-
Publicado: (2003) -
Defending the brand : aggressive strategies for protecting your brand in the online arena /
por: Murray, Brian H., 1968-
Publicado: (2004) -
Trademarks, brands, and competitiveness /
Publicado: (2010) -
Designing brand identity : an essential guide for the whole branding team /
por: Wheeler, Alina
Publicado: (2013) -
Launching & building a brand for dummies /
por: Will, Amy
Publicado: (2022)