Defending the Brand : Aggressive Strategies for Protecting Your Brand in the Online Arena.

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The best brands attract the most (unwanted) attention.

Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor principal: Murray, Brian H., 1968- (Autor)
Formato: Electrónico eBook
Idioma:Inglés
Publicado: New York : Amacom, Sept. 2003.
Temas:
Brand name products.
Trademark infringement.
Electronic commerce.
Product management.
Produits de marque.
Marques de commerce > Contrefaçon.
Commerce électronique.
Produits commerciaux > Gestion.
Brand name products
Electronic commerce
Product management
Trademark infringement
Acceso en línea:Texto completo
Texto completo

MARC

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245 1 0 |a Defending the Brand :  |b Aggressive Strategies for Protecting Your Brand in the Online Arena. 
260 |a New York :  |b Amacom,  |c Sept. 2003. 
300 |a 1 online resource (272 pages) :  |b illustrations 
336 |a text  |b txt  |2 rdacontent 
337 |a computer  |b c  |2 rdamedia 
338 |a online resource  |b cr  |2 rdacarrier 
521 |a Trade  |b Amacom. 
505 0 |a Preliminaries; Contents; Preface; Acknowledgments; Introduction; Chapter 1 The Dark Side; Chapter 2 The Opportunities and Threats of Online; Chapter 3 Customer Diversion; Chapter 4 Managing Partner Compliance; Chapter 5 Counterfeits and Gray Markets; Chapter 6 Defending Against Digital Piracy; Chapter 7 The Costs of Compromised Privacy and Security; Chapter 8 Using Online Competitive Intelligence to Outmaneuver Competitor Brands; Chapter 9 How to Use Online Monitoring to Control Your Brand and Capture Revenue; Chapter 10 Constructing Your Plan of Attack; Chapter 11 Mobilizing the Forces. 
520 |a The best brands attract the most (unwanted) attention. 
590 |a O'Reilly  |b O'Reilly Online Learning: Academic/Public Library Edition 
590 |a ProQuest Ebook Central  |b Ebook Central Academic Complete 
650 0 |a Brand name products. 
650 0 |a Trademark infringement. 
650 0 |a Electronic commerce. 
650 0 |a Product management. 
650 6 |a Produits de marque. 
650 6 |a Marques de commerce  |x Contrefaçon. 
650 6 |a Commerce électronique. 
650 6 |a Produits commerciaux  |x Gestion. 
650 7 |a Brand name products  |2 fast 
650 7 |a Electronic commerce  |2 fast 
650 7 |a Product management  |2 fast 
650 7 |a Trademark infringement  |2 fast 
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994 |a 92  |b IZTAP 

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