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Burning the ships : intellectual property and the transformation of Microsoft /
At the start of this decade, Microsoft was on the defensive--beset on all sides by anti-trust suits and costly litigation, and viewed by many in the technology industry as a monopolist and market bully. How was it going to survive and succeed in the emerging new era of "open innovation," w...
| Clasificación: | Libro Electrónico |
|---|---|
| Autor principal: | |
| Otros Autores: | |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
Hoboken, N.J. :
Wiley,
©2009.
|
| Temas: | |
| Acceso en línea: | Texto completo Texto completo |
MARC
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| 245 | 1 | 0 | |a Burning the ships : |b intellectual property and the transformation of Microsoft / |c Marshall Phelps, David Kline. |
| 260 | |a Hoboken, N.J. : |b Wiley, |c ©2009. | ||
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| 500 | |a Includes index. | ||
| 505 | 0 | |a BURNING THE SHIPS: Intellectual Property and the Transformation of Microsoft; Contents; About the Authors; Acknowledgments; Introduction; Chapter 1: The Collaboration Imperative; Chapter 2: Like Cortez Burning His Ships; Chapter 3: Money Isn't Money Anymore; Chapter 4: A Very Secret Mission; Chapter 5: Leadership Starts at the Top; Chapter 6: The Road Ahead (with Apologies to Bill Gates); Index. | |
| 520 | |a At the start of this decade, Microsoft was on the defensive--beset on all sides by anti-trust suits and costly litigation, and viewed by many in the technology industry as a monopolist and market bully. How was it going to survive and succeed in the emerging new era of "open innovation," where collaboration and cooperation between firms, rather than market conquest, would be the keystones of success?. This was the challenge facing Microsoft founder and Chairman Bill Gates. But "like Cortez burning his ships at the shores of the New World," Gates decided to embrace the change. | ||
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