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Pricing for profit : how to command higher prices for your products and services /
Few businesses are compensated well for the value they provide.
| Clasificación: | Libro Electrónico |
|---|---|
| Autor principal: | |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
New York :
American Management Association,
©2010.
|
| Temas: | |
| Acceso en línea: | Texto completo |
MARC
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| 100 | 1 | |a Furtwengler, Dale. | |
| 245 | 1 | 0 | |a Pricing for profit : |b how to command higher prices for your products and services / |c Dale Furtwengler. |
| 260 | |a New York : |b American Management Association, |c ©2010. | ||
| 300 | |a 1 online resource (xii, 217 pages) | ||
| 336 | |a text |b txt |2 rdacontent | ||
| 337 | |a computer |b c |2 rdamedia | ||
| 338 | |a online resource |b cr |2 rdacarrier | ||
| 504 | |a Includes bibliographical references and index. | ||
| 505 | 0 | |a Acknowledgments; Introduction; 1 Ignorance Isn't Bliss: It's EXPENSIVE; 2 Know Thyself ... and You'll Know Others, Too; 3 Elementary School Math: Quantifying Value; 4 Customers' Delight: Discovering the Value; 5 Icing on the Cake: Bundling for Greater Profits; 6 Avoiding No: Using Options to Close the Sale; 7 Value as a Marketing Tool: Attracting the Right Buyers; 8 The Value Trap: Avoiding the Pitfalls of Change; 9 The Economy: It Just Doesn't Matter!; 10 Make More, Work Less; Notes; Index. | |
| 520 | |a Few businesses are compensated well for the value they provide. | ||
| 588 | 0 | |a Print version record. | |
| 590 | |a ProQuest Ebook Central |b Ebook Central Academic Complete | ||
| 650 | 0 | |a Pricing. | |
| 650 | 0 | |a Markup. | |
| 650 | 0 | |a Marketing. | |
| 650 | 0 | |a Price fixing. | |
| 650 | 6 | |a Prix |x Fixation. | |
| 650 | 6 | |a Marge bénéficiaire. | |
| 650 | 6 | |a Marketing. | |
| 650 | 7 | |a marketing. |2 aat | |
| 650 | 7 | |a BUSINESS & ECONOMICS |x Sales & Selling |x Management. |2 bisacsh | |
| 650 | 7 | |a Price fixing |2 fast | |
| 650 | 7 | |a Marketing |2 fast | |
| 650 | 7 | |a Markup |2 fast | |
| 650 | 7 | |a Pricing |2 fast | |
| 758 | |i has work: |a Pricing for profit (Text) |1 https://id.oclc.org/worldcat/entity/E39PCGRWqjjWtVw3thB63FCPHy |4 https://id.oclc.org/worldcat/ontology/hasWork | ||
| 776 | 0 | 8 | |i Print version: |a Furtwengler, Dale. |t Pricing for profit. |d New York : American Management Association, ©2010 |z 9780814415177 |z 0814415172 |w (DLC) 2009014406 |w (OCoLC)318292747 |
| 856 | 4 | 0 | |u https://ebookcentral.uam.elogim.com/lib/uam-ebooks/detail.action?docID=472571 |z Texto completo |
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