New business in India : the 21st century opportunity /

New Business in India is focused on how to enter the Indian domestic market, which is currently growing at nearly 10% per annum. The book is important as it is based on first-hand experience and real insights into the market in India, establishing a company and business, and developing the marketing...

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Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor principal: Davies, Paul (Paul J.)
Formato: Electrónico eBook
Idioma:Inglés
Publicado: Singapore ; Hackensack, NJ : World Scientific, ©2008.
Colección:World Scientific series on 21st century business ; v. 1.
Temas:
2000-2099
BUSINESS & ECONOMICS > Development > Business Development.
BUSINESS & ECONOMICS > New Business Enterprises.
Commerce
Economic history
Social conditions
Local Commerce.
Commerce.
Business & Economics.
India > Commerce > 21st century.
India > Economic conditions.
India > Social conditions.
Inde > Conditions économiques.
Inde > Conditions sociales.
India
Acceso en línea:Texto completo
Tabla de Contenidos:
  • India now
  • Why India?
  • Understanding Indians and Indian business
  • The domestic market
  • Which products, services and sectors--and why
  • Barriers to entry and how to overcome them
  • Creating the business case and the business plan
  • How to enter the market : partnership, distributorship, joint venture, DBOT, or do it yourself
  • Sales and marketing in India
  • Staffing in India and global talent management
  • Turning these insights into real business advantage
  • India tomorrow.

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