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New business in India : the 21st century opportunity /

New Business in India is focused on how to enter the Indian domestic market, which is currently growing at nearly 10% per annum. The book is important as it is based on first-hand experience and real insights into the market in India, establishing a company and business, and developing the marketing...

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Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor principal: Davies, Paul (Paul J.)
Formato: Electrónico eBook
Idioma:Inglés
Publicado: Singapore ; Hackensack, NJ : World Scientific, ©2008.
Colección:World Scientific series on 21st century business ; v. 1.
Temas:
Acceso en línea:Texto completo

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490 1 |a World Scientific series on 21st century business,  |x 1793-5660 ;  |v v. 1 
504 |a Includes bibliographical references (pages 211-218) and index. 
588 0 |a Print version record. 
505 0 |a India now -- Why India? -- Understanding Indians and Indian business -- The domestic market -- Which products, services and sectors--and why -- Barriers to entry and how to overcome them -- Creating the business case and the business plan -- How to enter the market : partnership, distributorship, joint venture, DBOT, or do it yourself -- Sales and marketing in India -- Staffing in India and global talent management -- Turning these insights into real business advantage -- India tomorrow. 
520 |a New Business in India is focused on how to enter the Indian domestic market, which is currently growing at nearly 10% per annum. The book is important as it is based on first-hand experience and real insights into the market in India, establishing a company and business, and developing the marketing and sales programme for both business-to-business (B2B) and business-to-consumer (B2C) companies. Serving as a comprehensive introduction to entering the market, this book, in short, is able to take business planners and developers working in both large and small companies through the processes the. 
546 |a English. 
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