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New business in India : the 21st century opportunity /

New Business in India is focused on how to enter the Indian domestic market, which is currently growing at nearly 10% per annum. The book is important as it is based on first-hand experience and real insights into the market in India, establishing a company and business, and developing the marketing...

Descripción completa

Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor principal: Davies, Paul (Paul J.)
Formato: Electrónico eBook
Idioma:Inglés
Publicado: Singapore ; Hackensack, NJ : World Scientific, ©2008.
Colección:World Scientific series on 21st century business ; v. 1.
Temas:
Acceso en línea:Texto completo
Descripción
Sumario:New Business in India is focused on how to enter the Indian domestic market, which is currently growing at nearly 10% per annum. The book is important as it is based on first-hand experience and real insights into the market in India, establishing a company and business, and developing the marketing and sales programme for both business-to-business (B2B) and business-to-consumer (B2C) companies. Serving as a comprehensive introduction to entering the market, this book, in short, is able to take business planners and developers working in both large and small companies through the processes the.
Descripción Física:1 online resource (xviii, 227 pages).
Bibliografía:Includes bibliographical references (pages 211-218) and index.
ISBN:9812790446
9789812790446
1281938327
9781281938329
9786611938321
661193832X
ISSN:1793-5660 ;