New business in India : the 21st century opportunity /
New Business in India is focused on how to enter the Indian domestic market, which is currently growing at nearly 10% per annum. The book is important as it is based on first-hand experience and real insights into the market in India, establishing a company and business, and developing the marketing...
Clasificación: | Libro Electrónico |
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Autor principal: | |
Formato: | Electrónico eBook |
Idioma: | Inglés |
Publicado: |
Singapore ; Hackensack, NJ :
World Scientific,
©2008.
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Colección: | World Scientific series on 21st century business ;
v. 1. |
Temas: | |
Acceso en línea: | Texto completo |
Sumario: | New Business in India is focused on how to enter the Indian domestic market, which is currently growing at nearly 10% per annum. The book is important as it is based on first-hand experience and real insights into the market in India, establishing a company and business, and developing the marketing and sales programme for both business-to-business (B2B) and business-to-consumer (B2C) companies. Serving as a comprehensive introduction to entering the market, this book, in short, is able to take business planners and developers working in both large and small companies through the processes the. |
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Descripción Física: | 1 online resource (xviii, 227 pages). |
Bibliografía: | Includes bibliographical references (pages 211-218) and index. |
ISBN: | 9812790446 9789812790446 1281938327 9781281938329 9786611938321 661193832X |
ISSN: | 1793-5660 ; |