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Festival and events management : an international arts and culture perspective /
Festival and Events Management: an international perspective is a unique text looking at the central role of events management in the cultural, tourism and arts industries. With international contributions from industry and academia, the text looks at the following: * Events & cultural environme...
| Clasificación: | Libro Electrónico |
|---|---|
| Otros Autores: | |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
Oxford :
Elsevier Butterworth-Heinemann,
2004.
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| Temas: | |
| Acceso en línea: | Texto completo |
Tabla de Contenidos:
- Cover
- Contents
- Foreword by Peter Irvine
- Foreword by Peter Lederer
- Contributors
- Introduction
- Part A: Festivals, events and the cultural experience
- 1 Introduction to arts, culture and leisure
- 2 An overview of events management
- 3 Festivals, events and the destination
- Part B: Managing the arts, culture and leisure experience
- 4 Event design and management: ritual sacrifice?
- 5 Visitor management for festivals and events
- 6 Service quality and managing your people
- 7 Implications and use of information technology within events
- Part C: Marketing, revenue and retail operations
- 8 Events and the destination dynamic: Edinburgh festivals, entrepreneurship and strategic marketing
- 9 Marketing information for the events industry
- 10 Merchandising and retail
- 11 Festival and event catering operations
- 12 Principles and applications in ticketing and reservations management
- 13 The potential for revenue management in festivals and events
- Part D: Policies and strategies of art and leisure event management
- 14 Politics, public policy and the destination
- 15 Event management for the arts: a New Zealand perspective
- 16 The economics and evaluation of festivals and events
- 17 A strategic approach for the use of sponsorship in the events industry: in search of a return on investment
- 18 The behavioural aspects of financial management
- 19 Risk and decision making in events management
- Part E: Case studies and contemporary issues of arts and leisure festivals and events
- 20 Attitudes of visitors and residents to the impacts of the 2001 Sidmouth International Festival
- 21 Wine tourism events: Apulia, Italy
- 22 Edinburgh's Winter Festival
- 23 Sponsorship, funding and strategic function: Carling Festival and V-Festival
- 24 The Anglesey Sea Symposium, UK
- 25 A critical examination of Sydney's 2000 Olympic Games
- Index
- Last Page.