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|a UAMI
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|a Festival and events management :
|b an international arts and culture perspective /
|c edited by Ian Yeoman [and others].
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|a Oxford :
|b Elsevier Butterworth-Heinemann,
|c 2004.
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300 |
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|a 1 online resource (xxi, 418 pages) :
|b illustrations
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336 |
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|a text
|b txt
|2 rdacontent
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|a online resource
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|a Includes bibliographical references and index.
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|a Cover -- Contents -- Foreword by Peter Irvine -- Foreword by Peter Lederer -- Contributors -- Introduction -- Part A: Festivals, events and the cultural experience -- 1 Introduction to arts, culture and leisure -- 2 An overview of events management -- 3 Festivals, events and the destination -- Part B: Managing the arts, culture and leisure experience -- 4 Event design and management: ritual sacrifice? -- 5 Visitor management for festivals and events -- 6 Service quality and managing your people -- 7 Implications and use of information technology within events -- Part C: Marketing, revenue and retail operations -- 8 Events and the destination dynamic: Edinburgh festivals, entrepreneurship and strategic marketing -- 9 Marketing information for the events industry -- 10 Merchandising and retail -- 11 Festival and event catering operations -- 12 Principles and applications in ticketing and reservations management -- 13 The potential for revenue management in festivals and events -- Part D: Policies and strategies of art and leisure event management -- 14 Politics, public policy and the destination -- 15 Event management for the arts: a New Zealand perspective -- 16 The economics and evaluation of festivals and events -- 17 A strategic approach for the use of sponsorship in the events industry: in search of a return on investment -- 18 The behavioural aspects of financial management -- 19 Risk and decision making in events management -- Part E: Case studies and contemporary issues of arts and leisure festivals and events -- 20 Attitudes of visitors and residents to the impacts of the 2001 Sidmouth International Festival -- 21 Wine tourism events: Apulia, Italy -- 22 Edinburgh's Winter Festival -- 23 Sponsorship, funding and strategic function: Carling Festival and V-Festival -- 24 The Anglesey Sea Symposium, UK -- 25 A critical examination of Sydney's 2000 Olympic Games -- Index -- Last Page.
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|a Print version record.
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|a Festival and Events Management: an international perspective is a unique text looking at the central role of events management in the cultural, tourism and arts industries. With international contributions from industry and academia, the text looks at the following: * Events & cultural environments * Managing the arts & leisure experience * Marketing, policies and strategies of art and leisure management Chapters include exercises, and additional teaching materials and solutions to questions are provided as part of an accompanying online resource.
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590 |
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|a ProQuest Ebook Central
|b Ebook Central Academic Complete
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650 |
|
0 |
|a Special events
|x Management.
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650 |
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|a Festivals
|x Management.
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650 |
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6 |
|a Événements spéciaux
|x Gestion.
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650 |
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6 |
|a Festivals
|x Gestion.
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650 |
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7 |
|a Festivals
|x Management
|2 fast
|
650 |
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7 |
|a Special events
|x Management
|2 fast
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700 |
1 |
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|a Yeoman, Ian.
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758 |
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|i has work:
|a Festival and events management (Text)
|1 https://id.oclc.org/worldcat/entity/E39PCH9cx7kBpY9pJPthg9Pjfm
|4 https://id.oclc.org/worldcat/ontology/hasWork
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|z 9780750658720
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|u https://ebookcentral.uam.elogim.com/lib/uam-ebooks/detail.action?docID=294126
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