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Festival and events management : an international arts and culture perspective /

Festival and Events Management: an international perspective is a unique text looking at the central role of events management in the cultural, tourism and arts industries. With international contributions from industry and academia, the text looks at the following: * Events & cultural environme...

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Detalles Bibliográficos
Clasificación:Libro Electrónico
Otros Autores: Yeoman, Ian
Formato: Electrónico eBook
Idioma:Inglés
Publicado: Oxford : Elsevier Butterworth-Heinemann, 2004.
Temas:
Acceso en línea:Texto completo

MARC

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245 0 0 |a Festival and events management :  |b an international arts and culture perspective /  |c edited by Ian Yeoman [and others]. 
260 |a Oxford :  |b Elsevier Butterworth-Heinemann,  |c 2004. 
300 |a 1 online resource (xxi, 418 pages) :  |b illustrations 
336 |a text  |b txt  |2 rdacontent 
337 |a computer  |b c  |2 rdamedia 
338 |a online resource  |b cr  |2 rdacarrier 
504 |a Includes bibliographical references and index. 
505 0 |a Cover -- Contents -- Foreword by Peter Irvine -- Foreword by Peter Lederer -- Contributors -- Introduction -- Part A: Festivals, events and the cultural experience -- 1 Introduction to arts, culture and leisure -- 2 An overview of events management -- 3 Festivals, events and the destination -- Part B: Managing the arts, culture and leisure experience -- 4 Event design and management: ritual sacrifice? -- 5 Visitor management for festivals and events -- 6 Service quality and managing your people -- 7 Implications and use of information technology within events -- Part C: Marketing, revenue and retail operations -- 8 Events and the destination dynamic: Edinburgh festivals, entrepreneurship and strategic marketing -- 9 Marketing information for the events industry -- 10 Merchandising and retail -- 11 Festival and event catering operations -- 12 Principles and applications in ticketing and reservations management -- 13 The potential for revenue management in festivals and events -- Part D: Policies and strategies of art and leisure event management -- 14 Politics, public policy and the destination -- 15 Event management for the arts: a New Zealand perspective -- 16 The economics and evaluation of festivals and events -- 17 A strategic approach for the use of sponsorship in the events industry: in search of a return on investment -- 18 The behavioural aspects of financial management -- 19 Risk and decision making in events management -- Part E: Case studies and contemporary issues of arts and leisure festivals and events -- 20 Attitudes of visitors and residents to the impacts of the 2001 Sidmouth International Festival -- 21 Wine tourism events: Apulia, Italy -- 22 Edinburgh's Winter Festival -- 23 Sponsorship, funding and strategic function: Carling Festival and V-Festival -- 24 The Anglesey Sea Symposium, UK -- 25 A critical examination of Sydney's 2000 Olympic Games -- Index -- Last Page. 
588 0 |a Print version record. 
520 |a Festival and Events Management: an international perspective is a unique text looking at the central role of events management in the cultural, tourism and arts industries. With international contributions from industry and academia, the text looks at the following: * Events & cultural environments * Managing the arts & leisure experience * Marketing, policies and strategies of art and leisure management Chapters include exercises, and additional teaching materials and solutions to questions are provided as part of an accompanying online resource. 
590 |a ProQuest Ebook Central  |b Ebook Central Academic Complete 
650 0 |a Special events  |x Management. 
650 0 |a Festivals  |x Management. 
650 6 |a Événements spéciaux  |x Gestion. 
650 6 |a Festivals  |x Gestion. 
650 7 |a Festivals  |x Management  |2 fast 
650 7 |a Special events  |x Management  |2 fast 
700 1 |a Yeoman, Ian. 
758 |i has work:  |a Festival and events management (Text)  |1 https://id.oclc.org/worldcat/entity/E39PCH9cx7kBpY9pJPthg9Pjfm  |4 https://id.oclc.org/worldcat/ontology/hasWork 
776 1 |z 9780750658720 
856 4 0 |u https://ebookcentral.uam.elogim.com/lib/uam-ebooks/detail.action?docID=294126  |z Texto completo 
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938 |a Askews and Holts Library Services  |b ASKH  |n AH24072347 
938 |a ProQuest Ebook Central  |b EBLB  |n EBL294126 
938 |a ProQuest MyiLibrary Digital eBook Collection  |b IDEB  |n 105246 
938 |a Taylor & Francis  |b TAFR  |n 9780080477701 
938 |a YBP Library Services  |b YANK  |n 2613240 
994 |a 92  |b IZTAP