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Festival and events management : an international arts and culture perspective /
Festival and Events Management: an international perspective is a unique text looking at the central role of events management in the cultural, tourism and arts industries. With international contributions from industry and academia, the text looks at the following: * Events & cultural environme...
| Clasificación: | Libro Electrónico |
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| Otros Autores: | |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
Oxford :
Elsevier Butterworth-Heinemann,
2004.
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| Temas: | |
| Acceso en línea: | Texto completo |
| Sumario: | Festival and Events Management: an international perspective is a unique text looking at the central role of events management in the cultural, tourism and arts industries. With international contributions from industry and academia, the text looks at the following: * Events & cultural environments * Managing the arts & leisure experience * Marketing, policies and strategies of art and leisure management Chapters include exercises, and additional teaching materials and solutions to questions are provided as part of an accompanying online resource. |
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| Descripción Física: | 1 online resource (xxi, 418 pages) : illustrations |
| Bibliografía: | Includes bibliographical references and index. |
| ISBN: | 0080477704 9780080477701 9781136403477 1136403477 9781136403422 1136403426 9781136403460 1136403469 9781138133303 1138133302 |