Market rebels : how activists make or break radical innovations /

Great individuals are assumed to cause the success of radical innovations--thus Henry Ford is depicted as the one who established the automobile industry in America. Hayagreeva Rao tells a different story, one that will change the way you think about markets forever. He explains how "market reb...

Descripción completa

Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor principal: Rao, Huggy, 1959-
Formato: Electrónico eBook
Idioma:Inglés
Publicado: Princeton : Princeton University Press, ©2009.
Temas:
Social movements.
Social action.
Social change.
Capitalism > Social aspects.
Mouvements sociaux.
Action sociale.
social movements.
SOCIAL SCIENCE > General.
BUSINESS & ECONOMICS > Consumer Behavior.
Capitalism > Social aspects
Social action
Social change
Social movements
Acceso en línea:Texto completo
Descripción
Sumario:Great individuals are assumed to cause the success of radical innovations--thus Henry Ford is depicted as the one who established the automobile industry in America. Hayagreeva Rao tells a different story, one that will change the way you think about markets forever. He explains how "market rebels"--Activists who defy authority and convention--are the real force behind the success or failure of radical innovations. Rao shows how automobile enthusiasts were the ones who established the new automobile industry by staging highly publicized reliability races and lobbying governments to enact licen
Descripción Física:1 online resource (xiii, 205 pages) : illustrations
Bibliografía:Includes bibliographical references (pages 181-195) and index.
ISBN:9781400829743
1400829747
1282157833
9781282157835
9786612157837
6612157836

Ejemplares similares