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Flagship Marketing : Concepts and Places.
This book is focused on the increasing diversity of flagships and the ways in which they can create showcases in people?s lives. This unique volume will be of interest across many disciplines including marketing, visual culture, design and urban studies.
| Clasificación: | Libro Electrónico |
|---|---|
| Autor principal: | |
| Otros Autores: | |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
Hoboken :
Taylor & Francis,
2008.
|
| Colección: | Routledge Advances in Management and Business Studies, 39.
|
| Temas: | |
| Acceso en línea: | Texto completo |
MARC
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| 003 | OCoLC | ||
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| 019 | |a 476204237 | ||
| 020 | |a 9780203887080 |q (electronic bk.) | ||
| 020 | |a 0203887085 |q (electronic bk.) | ||
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| 050 | 4 | |a HF5429.F55 2008 | |
| 082 | 0 | 4 | |a 658.802 |
| 049 | |a UAMI | ||
| 100 | 1 | |a Kent, Tony. | |
| 245 | 1 | 0 | |a Flagship Marketing : |b Concepts and Places. |
| 260 | |a Hoboken : |b Taylor & Francis, |c 2008. | ||
| 300 | |a 1 online resource (241 pages). | ||
| 336 | |a text |b txt |2 rdacontent | ||
| 337 | |a computer |b c |2 rdamedia | ||
| 338 | |a online resource |b cr |2 rdacarrier | ||
| 490 | 1 | |a Routledge Advances in Management and Business Studies, 39 | |
| 505 | 0 | |a Book Cover; Title; Copyright; Contents; Figures; Tables; Contributors; Preface; Acknowledgements; Introduction; 1 Concepts of flagships; 2 A classification approach to flagship stores; 3 Emotion and identity in flagship luxury design; 4 Virtual flagships and sociable media; 5 The flagship store: The luxury fashion retailing perspective; 6 Flagship shopping centres; 7 'From dome to dome': Exploring cultural flagships and their contribution to achieving regeneration goals; 8 A cultural quarter flagship: The MuseumsQuartier, Vienna. | |
| 505 | 8 | |a 9 The department store: The metropolitan flagship in national networks of fashion consumption10 Wynn Las Vegas: A flagship destination resort; 11 High-end 'factory outlets': New showcases of German carmakers; 12 What is a flagship supermarket?: An analysis of supermarket flagships in a historical context; 13 Virtual flagships; Afterword; References; Index. | |
| 520 | |a This book is focused on the increasing diversity of flagships and the ways in which they can create showcases in people?s lives. This unique volume will be of interest across many disciplines including marketing, visual culture, design and urban studies. | ||
| 588 | 0 | |a Print version record. | |
| 590 | |a ProQuest Ebook Central |b Ebook Central Academic Complete | ||
| 650 | 0 | |a Flagship stores |x Marketing. | |
| 650 | 0 | |a Branding (Marketing) | |
| 650 | 0 | |a Place marketing. | |
| 650 | 4 | |a Branding (Marketing) | |
| 650 | 4 | |a Flagship stores. | |
| 650 | 4 | |a Place marketing. | |
| 650 | 6 | |a Stratégie de marque. | |
| 650 | 7 | |a branding. |2 aat | |
| 650 | 7 | |a Branding (Marketing) |2 fast | |
| 650 | 7 | |a Place marketing |2 fast | |
| 700 | 1 | |a Brown, Reva. | |
| 758 | |i has work: |a Flagship marketing (Text) |1 https://id.oclc.org/worldcat/entity/E39PCGDqDR8bfbwM3ybTfmMgcd |4 https://id.oclc.org/worldcat/ontology/hasWork | ||
| 776 | 1 | |z 9780415436021 | |
| 830 | 0 | |a Routledge Advances in Management and Business Studies, 39. | |
| 856 | 4 | 0 | |u https://ebookcentral.uam.elogim.com/lib/uam-ebooks/detail.action?docID=369082 |z Texto completo |
| 938 | |a ProQuest Ebook Central |b EBLB |n EBL369082 | ||
| 994 | |a 92 |b IZTAP | ||