Flagship Marketing : Concepts and Places.

This book is focused on the increasing diversity of flagships and the ways in which they can create showcases in people?s lives. This unique volume will be of interest across many disciplines including marketing, visual culture, design and urban studies.

Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor principal: Kent, Tony
Otros Autores: Brown, Reva
Formato: Electrónico eBook
Idioma:Inglés
Publicado: Hoboken : Taylor & Francis, 2008.
Colección:Routledge Advances in Management and Business Studies, 39.
Temas:
Flagship stores > Marketing.
Branding (Marketing)
Place marketing.
Flagship stores.
Stratégie de marque.
branding.
Place marketing
Acceso en línea:Texto completo
Descripción
Sumario:This book is focused on the increasing diversity of flagships and the ways in which they can create showcases in people?s lives. This unique volume will be of interest across many disciplines including marketing, visual culture, design and urban studies.
Descripción Física:1 online resource (241 pages).
ISBN:9780203887080
0203887085

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