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Time and Media Markets.
This volume, arising from the Time and Media Markets conference, offers perspectives on time and its relationship to and impact upon media industries. For libraries, scholars, comm. research centers, and grad-level seminars in media mgmt. & economics. & br.
| Clasificación: | Libro Electrónico |
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| Autor principal: | |
| Otros Autores: | |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
Hoboken :
Lawrence Erlbaum Associates,
2002.
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| Colección: | Communication.
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| Temas: | |
| Acceso en línea: | Texto completo |
Tabla de Contenidos:
- BOOK COVER; TITLE; COPYRIGHT; CONTENTS; PREFACE; CHAPTER 1 TIME AND MEDIA MARKETS: AN INTRODUCTION; CHAPTER 2 MEDIA AND REPRESENTATIONS OF TIME; CHAPTER 3 TIME AS A NICHE DIMENSION: COMPETITION BETWEEN THE INTERNET AND TELEVISION; CHAPTER 4 TEMPORAL ASPECTS OF MEDIA DISTRIBUTION; CHAPTER 5 THE IMPACT OF CONCENTRATION AND CONVERGENCE ON MANAGERIAL EFFICIENCIES OF TIME AND COST; CHAPTER 6 TIME MANAGEMENT AND CNN STRATEGIES (1980-2000); CHAPTER 7 ONLINE, TIME Is MONEY: INTERNET GROWTH AND THE COST OF ACCESS IN THE UNITED KINGDOM AND EUROPE.
- CHAPTER 8 ADVERTISING AND INTERNET USAGE: A PERSPECTIVE FROM TIME AND MEDIA PLANNINGCHAPTER 9 MEDIA MARKETS AS TIME MARKETS: THE CASE OF SPAIN; CHAPTER 10 TRADING TIME AND MONEY FOR INFORMATION IN THE TELEVISION ADVERTISING MARKET: STRATEGIES AND CONSEQUENCES; CHAPTER 11 TIME AND MEDIA MARKETS: SUMMARY AND RESEARCH AGENDA; AUTHOR INDEX; SUBJECT INDEX.