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Media Messages and Public Health : a Decisions Approach to Content Analysis.
Media Messages and Public Health addresses the full range of methodological and conceptual issues involved in content analysis research, specifically focused on public health-related messages and behaviors.
| Clasificación: | Libro Electrónico |
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| Autor principal: | |
| Otros Autores: | , , |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
Hoboken :
Taylor & Francis,
2008.
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| Temas: | |
| Acceso en línea: | Texto completo |
Tabla de Contenidos:
- Book Cover; Title; Copyright; Contents; Illustrations; Tables; Contributors; Preface; Part 1: Conceptual Issues; 1 Using Theory to Inform Content Analysis; 2 Linking Content Analysis and Media Effects Research; Part 2: Research Design Issues; 3 Defining and Measuring Key Content Variables; 4 Sampling and Content Analysis: An Overview of the Issues; 5 Reliability for Content Analysis; 6 Research Ethics in Content Analysis; Part 3: Case Studies; 7 Teens and the New Media Environment: Challenges and Opportunities; 8 Sexually Explicit Content Viewed by Teens on the Internet.
- 9 (De)coding Television's Representation of Sexuality: Beyond Behaviors and Dialogue10 Linking Media Content to Media Effects: The RAND Television and Adolescent Sexuality Study; 11 Health Messages on Prime-time Television: A Longitudinal Content Analysis; 12 Receiver-oriented Message Analysis: Lessons from Alcohol Advertising; 13 Violent Video Games: Challenges to Assessing Content Patterns; Part 4: The Big Picture; 14 Non-academic Audienc.