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Advanced Presentations by Design : Creating Communication that Drives Action.
Advanced Presentations by Design overturns much of the conventional wisdom and practice for creating presentations. Based on over 200 research studies from the fields of communication, marketing, psychology, multimedia, and law, it provides fact-based ans.
| Clasificación: | Libro Electrónico |
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| Autor principal: | |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
Hoboken :
John Wiley & Sons,
2008.
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| Temas: | |
| Acceso en línea: | Texto completo |
Tabla de Contenidos:
- ADVANCED PRESENTATIONS BY DESIGN: Creating Communication That Drives Action; Contents; Foreword; Acknowledgments; Introduction; Why Do We Need to Reinvent the Way We Design Presentations?; How to Reinvent Your Presentation: The Extreme Presentation Method; Where to Start ... ; How This Book Is Different from All Other Presentation Books; What This Book Is--and Is Not--About; The Structure of This Book; Part I: POLITICS AND METRICS; Chapter 1: Understanding What Types of Communication Will Be Most Effective for Your Audience; Chapter 2: Setting a Measurable Objective for Your Presentation.
- Part II: LOGICChapter 3: Articulating the Audience's Business Problem and Your Proposed Solution to It; Chapter 4: Marshalling Your Evidence; Part III: RHETORIC; Chapter 5: Assembling the Anecdotes That Will Illustrate Your Evidence; Chapter 6: Sequencing Your Evidence; Part IV: GRAPHICS; Chapter 7: Visual Presentation Elements: Graphics, Charts, Color, Animation, and Fonts; Chapter 8: Laying Out All the Elements on Each Pa.