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Mission and Money : Understanding the University.
This book examines the entire higher education industry and includes the rapidly growing for-profit schools.
| Clasificación: | Libro Electrónico |
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| Autor principal: | |
| Otros Autores: | , |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
Leiden :
Cambridge University Press,
2008.
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| Temas: | |
| Acceso en línea: | Texto completo |
Tabla de Contenidos:
- Cover; Half-title; Title; Copyright; Dedication; Contents; Illustrations; Preface; ONE An Introduction to the Higher Education Industry; TWO The Higher Education Business and the Business of Higher Education
- Now and Then; THREE Is Higher Education Becoming Increasingly Competitive?; FOUR The Two-Good Framework; FIVE Tuition, Price Discrimination, and Financial Aid; SIX The Place of Donations in Funding the Higher Education Industry; SEVEN Endowments and Their Management; EIGHT Generating Revenue from Research and Patents; NINE Other Ways to Generate Revenue
- Wherever It May Be Found.
- TEN Advertising, Branding, and ReputationELEVEN Are Public and Nonprofit Schools "Businesslike"?; TWELVE Not Quite an Ivory Tower; THIRTEEN Intercollegiate Athletics; FOURTEEN Mission or Money; FIFTEEN Concluding Remarks; Appendix; References; Index.