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Viewpoints and Controversies in Sensory Science and Consumer Product Testing.
The authors skillfully present different approaches to the same problem and even different ways to look at the same type of data. If you have ever been stumped by a controversy in product assessment, the design of studies, or the analysis of data, you will find the answer in this book.
| Clasificación: | Libro Electrónico |
|---|---|
| Autor principal: | |
| Otros Autores: | , |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
Hoboken :
John Wiley & Sons,
2008.
|
| Colección: | Publications in food science and nutrition.
|
| Temas: | |
| Acceso en línea: | Texto completo |
MARC
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| 001 | EBOOKCENTRAL_ocn437219637 | ||
| 003 | OCoLC | ||
| 005 | 20240329122006.0 | ||
| 006 | m o d | ||
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| 008 | 090817s2008 xx o 000 0 eng d | ||
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| 020 | |a 9781281450333 | ||
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| 029 | 1 | |a DEBBG |b BV044130304 | |
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| 035 | |a (OCoLC)437219637 |z (OCoLC)476175122 |z (OCoLC)815633334 | ||
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| 072 | 7 | |a TDCT |2 bicssc | |
| 082 | 0 | 4 | |a 658.5/752 |a 664.072 |
| 049 | |a UAMI | ||
| 100 | 1 | |a Moskowitz, Howard R. | |
| 245 | 1 | 0 | |a Viewpoints and Controversies in Sensory Science and Consumer Product Testing. |
| 260 | |a Hoboken : |b John Wiley & Sons, |c 2008. | ||
| 300 | |a 1 online resource (491 pages) | ||
| 336 | |a text |b txt |2 rdacontent | ||
| 337 | |a computer |b c |2 rdamedia | ||
| 338 | |a online resource |b cr |2 rdacarrier | ||
| 490 | 1 | |a Publications in Food Science and Nutrition | |
| 505 | 0 | |a VIEWPOINTS AND CONTROVERSIES IN SENSORY SCIENCE AND CONSUMER PRODUCT TESTING; CONTENTS; CHAPTER 1 THE ROLE OF SENSORY SCIENCE IN THE COMING DECADE; CHAPTER 2 INTERNATIONAL SENSORY SCIENCE; CHAPTER 3 SENSORY MYTHOLOGY; CHAPTER 4 CONTRASTING R & D, SENSORY SCIENCE, AND MARKETING RESEARCH APPROACHES; CHAPTER 5 VALIDITY AND RELIABILITY IN SENSORY SCIENCE; CHAPTER 6 THE INTERFACE BETWEEN PSYCHOPHYSICS AND SENSORY SCIENCE: METHODS VERSUS REAL KNOWLEDGE; CHAPTER 7 DESCRIPTIVE PANELS/ EXPERTS VERSUS CONSUMERS; CHAPTER 8 SAMPLE ISSUES IN CONSUMER TESTING. | |
| 505 | 8 | |a CHAPTER 9 HEDONICS, JUST-ABOUT-RIGHT, PURCHASE AND OTHER SCALES IN CONSUMER TESTSCHAPTER 10 ASKING CONSUMERS TO RATE PRODUCT ATTRIBUTES; CHAPTER 11 QUESTIONNAIRE DESIGN; CHAPTER 12 CHOICE OF POPULATION IN CONSUMER STUDIES; CHAPTER 13 BIASES DUE TO CHANGING MARKET CONDITIONS; CHAPTER 14 SAMPLE SIZE N, OR NUMBER OF RESPONDENTS; CHAPTER 15 THE USE AND CAVEATS OF QUALITATIVE RESEARCH IN THE DECISION-MAKING PROCESS; CHAPTER 16 THE FOUR D'S OF SENSORY SCIENCE: DIFF. | |
| 520 | |a The authors skillfully present different approaches to the same problem and even different ways to look at the same type of data. If you have ever been stumped by a controversy in product assessment, the design of studies, or the analysis of data, you will find the answer in this book. | ||
| 588 | 0 | |a Print version record. | |
| 590 | |a ProQuest Ebook Central |b Ebook Central Academic Complete | ||
| 650 | 0 | |a Commercial products |x Sensory evaluation. | |
| 650 | 0 | |a Reliability (Engineering) | |
| 650 | 0 | |a Engineering inspection. | |
| 650 | 6 | |a Produits commerciaux |x Analyse sensorielle. | |
| 650 | 6 | |a Fiabilité. | |
| 650 | 6 | |a Contrôle technique. | |
| 650 | 7 | |a Engineering inspection |2 fast | |
| 650 | 7 | |a Reliability (Engineering) |2 fast | |
| 700 | 1 | |a Munoz, Alejandra M. | |
| 700 | 1 | |a Gacula, Maximo C. | |
| 758 | |i has work: |a Viewpoints and controversies in sensory science and consumer product testing (Text) |1 https://id.oclc.org/worldcat/entity/E39PCGKKjVBKBYrVcwx473Wfmb |4 https://id.oclc.org/worldcat/ontology/hasWork | ||
| 776 | 1 | |z 9780917678578 | |
| 830 | 0 | |a Publications in food science and nutrition. | |
| 856 | 4 | 0 | |u https://ebookcentral.uam.elogim.com/lib/uam-ebooks/detail.action?docID=353512 |z Texto completo |
| 938 | |a 123Library |b 123L |n 21744 | ||
| 938 | |a EBL - Ebook Library |b EBLB |n EBL353512 | ||
| 938 | |a ProQuest MyiLibrary Digital eBook Collection |b IDEB |n 145033 | ||
| 994 | |a 92 |b IZTAP | ||