Game-Changing Strategies : How to Create New Market Space in Established Industries by Breaking the Rules.

Game-Changing Strategies explains the reasons behind this puzzle and presents practical ideas on how established firms could not only discover new radical business models but also grow them next to their existing business models. The challenge for established firms is not the discovery of a new busi...

Descripción completa

Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor principal: Markides, Constantinos C.
Formato: Electrónico eBook
Idioma:Inglés
Publicado: Hoboken : John Wiley & Sons, 2008.
Temas:
Creative ability in business.
Organizational change.
Corporations > Growth.
Organizational Innovation
Créativité dans les affaires.
Changement organisationnel.
Sociétés > Croissance.
Corporations > Growth
Creative ability in business
Organizational change
Acceso en línea:Texto completo
Tabla de Contenidos:
  • Game-Changing Strategies: How to Create New Market Space in Established Industries by Breaking the Rules; Contents; Introduction; Chapter 1: THE INNOVATION IS IN THE BUSINESS MODEL; Chapter 2: DISCOVERING NEW BUSINESS MODELS; Chapter 3: CREATIVITY IS NOT ENOUGH: FROM DISCOVERING TO IMPLEMENTING NEW BUSINESS MODELS; Chapter 4: USING DUAL BUSINESS MODELS TO COMPETE: IS A SEPARATE UNIT NECESSARY?; Chapter 5: SEPARATION IS NOT ENOUGH: HOW TO ACHIEVE AMBIDEXTERITY; Chapter 6: RESPONDING TO BUSINESS-MODEL INNOVATION; Chapter 7: WHEN WOULD ESTABLISHED FIRMS DISCOVER NEW BUSINESS MODELS?
  • Chapter 8: RETHINKING INNOVATION IN THE BIG FIRMAppendix A: EXAMPLES OF A FEW LESS WELL-KNOWN BUSINESS-MODEL INNOVATORS; Appendix B: HOW TO ENHANCE CORPORATE CREATIVITY; Appendix C: HOW TO MEASURE RELATEDNESS BETWEEN TWO MARKETS; Notes; References; Acknowledgments; The Author; Index.

Ejemplares similares