Game-Changing Strategies : How to Create New Market Space in Established Industries by Breaking the Rules.

Game-Changing Strategies explains the reasons behind this puzzle and presents practical ideas on how established firms could not only discover new radical business models but also grow them next to their existing business models. The challenge for established firms is not the discovery of a new busi...

Descripción completa

Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor principal: Markides, Constantinos C.
Formato: Electrónico eBook
Idioma:Inglés
Publicado: Hoboken : John Wiley & Sons, 2008.
Temas:
Creative ability in business.
Organizational change.
Corporations > Growth.
Organizational Innovation
Créativité dans les affaires.
Changement organisationnel.
Sociétés > Croissance.
Corporations > Growth
Creative ability in business
Organizational change
Acceso en línea:Texto completo
Descripción
Sumario:Game-Changing Strategies explains the reasons behind this puzzle and presents practical ideas on how established firms could not only discover new radical business models but also grow them next to their existing business models. The challenge for established firms is not the discovery of a new business model?the real challenge is how to make two business models coexist. This book offers advice on how established firms can implement structures and processes that make the new business model less conflicting and more palatable to the existing business.
Descripción Física:1 online resource (252 pages)
ISBN:9780470290941
0470290943

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