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Data Mining and Market Intelligence for Optimal Marketing Returns.
Shows how marketing research and data mining techniques will boost return on investment.
| Clasificación: | Libro Electrónico |
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| Autor principal: | |
| Otros Autores: | |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
Burlington :
Elsevier,
2008.
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| Temas: | |
| Acceso en línea: | Texto completo |
Tabla de Contenidos:
- Front Cover; Data Mining and Market Intelligence for Optimal Marketing Returns; Copyright Page; Contents; Preface; Biographies; Chapter 1 Introduction; Chapter 2 Marketing Spending Models and Optimization; Chapter 3 Metrics Overview; Chapter 4 Multi-channel Campaign Performance Reporting and Optimization; Chapter 5 Understanding the Market through Marketing Research; Chapter 6 Data and Statistics Overview; Chapter 7 Introduction to Data Mining; Chapter 8 Audience Segmentation; Chapter 9 Data Mining for Customer Acquisition, Retention, and Growth.
- Chapter 10 Data Mining for Cross-Selling and Bundled MarketingChapter 11 Web Analytics; Chapter 12 Search Marketing Analytics; Index.