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Data Mining and Market Intelligence for Optimal Marketing Returns.
Shows how marketing research and data mining techniques will boost return on investment.
| Clasificación: | Libro Electrónico |
|---|---|
| Autor principal: | |
| Otros Autores: | |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
Burlington :
Elsevier,
2008.
|
| Temas: | |
| Acceso en línea: | Texto completo |
MARC
| LEADER | 00000cam a2200000Mu 4500 | ||
|---|---|---|---|
| 001 | EBOOKCENTRAL_ocn437209223 | ||
| 003 | OCoLC | ||
| 005 | 20240329122006.0 | ||
| 006 | m o d | ||
| 007 | cr mn|---||||| | ||
| 008 | 090817s2008 vtu o 000 0 eng d | ||
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| 019 | |a 476158769 | ||
| 020 | |a 9780080878096 |q (electronic bk.) | ||
| 020 | |a 0080878091 |q (electronic bk.) | ||
| 020 | |a 9780750682343 | ||
| 020 | |a 0750682345 | ||
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| 035 | |a (OCoLC)437209223 |z (OCoLC)476158769 | ||
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| 049 | |a UAMI | ||
| 100 | 1 | |a Chiu, Susan. | |
| 245 | 1 | 0 | |a Data Mining and Market Intelligence for Optimal Marketing Returns. |
| 260 | |a Burlington : |b Elsevier, |c 2008. | ||
| 300 | |a 1 online resource (295 pages) | ||
| 336 | |a text |b txt |2 rdacontent | ||
| 337 | |a computer |b c |2 rdamedia | ||
| 338 | |a online resource |b cr |2 rdacarrier | ||
| 505 | 0 | |a Front Cover; Data Mining and Market Intelligence for Optimal Marketing Returns; Copyright Page; Contents; Preface; Biographies; Chapter 1 Introduction; Chapter 2 Marketing Spending Models and Optimization; Chapter 3 Metrics Overview; Chapter 4 Multi-channel Campaign Performance Reporting and Optimization; Chapter 5 Understanding the Market through Marketing Research; Chapter 6 Data and Statistics Overview; Chapter 7 Introduction to Data Mining; Chapter 8 Audience Segmentation; Chapter 9 Data Mining for Customer Acquisition, Retention, and Growth. | |
| 505 | 8 | |a Chapter 10 Data Mining for Cross-Selling and Bundled MarketingChapter 11 Web Analytics; Chapter 12 Search Marketing Analytics; Index. | |
| 520 | |a Shows how marketing research and data mining techniques will boost return on investment. | ||
| 588 | 0 | |a Print version record. | |
| 590 | |a ProQuest Ebook Central |b Ebook Central Academic Complete | ||
| 650 | 0 | |a Marketing research. | |
| 650 | 6 | |a Marketing |x Recherche. | |
| 650 | 7 | |a Marketing research |2 fast | |
| 700 | 1 | |a Tavella, Domingo. | |
| 776 | 1 | |z 9780750682343 | |
| 856 | 4 | 0 | |u https://ebookcentral.uam.elogim.com/lib/uam-ebooks/detail.action?docID=343599 |z Texto completo |
| 938 | |a Askews and Holts Library Services |b ASKH |n AH23061336 | ||
| 938 | |a Askews and Holts Library Services |b ASKH |n AH23061335 | ||
| 938 | |a EBL - Ebook Library |b EBLB |n EBL343599 | ||
| 938 | |a YBP Library Services |b YANK |n 2822629 | ||
| 994 | |a 92 |b IZTAP | ||