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Brand, Organizational Identity and Reputation in SMEs - An Overview : Qualitative Market Research - Issue 4, Volume 10.
As we progress through the 21st century, organizations? small, medium and large - are competing in an environment that is global in nature and scope, information rich and knowledge based. In compiling this e-book, the increasing role that brand, organizational identity and reputation occupy in compe...
| Clasificación: | Libro Electrónico |
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| Formato: | Electrónico eBook |
| Idioma: | Inglés |
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Bradford :
Emerald Group Pub.,
2007.
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| Acceso en línea: | Texto completo |