The E-Commerce Book : Building the E-Empire.

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First Edition sold over 28,000 copies in six months!

Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor principal: Korper, Steffano
Otros Autores: Ellis, Juanita
Formato: Electrónico eBook
Idioma:Inglés
Publicado: Burlington : Elsevier, 2000.
Edición:2nd ed.
Temas:
Electronic commerce.
Business enterprises > Computer networks.
Commerce électronique.
Entreprises > Réseaux d'ordinateurs.
Business enterprises > Computer networks
Electronic commerce
Acceso en línea:Texto completo
Tabla de Contenidos:
  • Front Cover; The E-Commerce Book: Building the E-Empire; Copyright Page; Contents; Preface; Chapter 1. Setting the Vision; Chapter 2. Know Your Customers; Chapter 3. Marketing and Branding; Chapter 4. First Impressions May Be Everlasting; Chapter 5. Keep Your Customers; Chapter 6. Fulfillment Channels That Work; Chapter 7. Choose Your Payment Systems; Chapter 8. Know Your Infrastructure; Chapter 9. Selecting the Right Commerce Package; Chapter 10. Secure Your Investment: Security Threats and Solutions; Chapter 11. Get Ready for Wireless!; Chapter 12. Commit to Never-Ending Improvement; Index.

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