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Radio - The Book : For Creative Professional Programming.
As entertaining as it is educational, Radio: The Book is a must-have guide to success for anyone interested in a career in radio. Providing a wealth of information and relating his own personal experiences, veteran radio personality, Program Director and Programming Consultant Steve Warren shares tr...
| Clasificación: | Libro Electrónico |
|---|---|
| Autor principal: | |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
Burlington :
Elsevier,
2004.
|
| Edición: | 4th ed. |
| Temas: | |
| Acceso en línea: | Texto completo |
Tabla de Contenidos:
- Front Cover; Radio; Copyright Page; CONTENTS; PREFACE; ABOUT THE AUTHOR; CHAPTER 1. THE LISTENERS; CHAPTER 2. BASIC RADIO REALITIES; CHAPTER 3. RADIO AS A CAREER; CHAPTER 4. THE MUSIC AND THE TALK; CHAPTER 5. RESEARCH; CHAPTER 6. BRANDING AND MARKETING; CHAPTER 7. PROMOTIONS; CHAPTER 8. THE STATION'S PERSONNEL; CHAPTER 9. OTHER RADIO MEDIA; CHAPTER 10. WRAP-UP; CHAPTER 11. CHRISTMAS PROGRAMMING; APPENDIX: FORMS; INDEX.