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Radio - The Book : For Creative Professional Programming.
As entertaining as it is educational, Radio: The Book is a must-have guide to success for anyone interested in a career in radio. Providing a wealth of information and relating his own personal experiences, veteran radio personality, Program Director and Programming Consultant Steve Warren shares tr...
| Clasificación: | Libro Electrónico |
|---|---|
| Autor principal: | |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
Burlington :
Elsevier,
2004.
|
| Edición: | 4th ed. |
| Temas: | |
| Acceso en línea: | Texto completo |
MARC
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| 020 | |a 9780080497969 |q (electronic bk.) | ||
| 020 | |a 0080497969 |q (electronic bk.) | ||
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| 049 | |a UAMI | ||
| 100 | 1 | |a Warren, Steve. | |
| 245 | 1 | 0 | |a Radio - The Book : |b For Creative Professional Programming. |
| 250 | |a 4th ed. | ||
| 260 | |a Burlington : |b Elsevier, |c 2004. | ||
| 300 | |a 1 online resource (241 pages) | ||
| 336 | |a text |b txt |2 rdacontent | ||
| 337 | |a computer |b c |2 rdamedia | ||
| 338 | |a online resource |b cr |2 rdacarrier | ||
| 505 | 0 | |a Front Cover; Radio; Copyright Page; CONTENTS; PREFACE; ABOUT THE AUTHOR; CHAPTER 1. THE LISTENERS; CHAPTER 2. BASIC RADIO REALITIES; CHAPTER 3. RADIO AS A CAREER; CHAPTER 4. THE MUSIC AND THE TALK; CHAPTER 5. RESEARCH; CHAPTER 6. BRANDING AND MARKETING; CHAPTER 7. PROMOTIONS; CHAPTER 8. THE STATION'S PERSONNEL; CHAPTER 9. OTHER RADIO MEDIA; CHAPTER 10. WRAP-UP; CHAPTER 11. CHRISTMAS PROGRAMMING; APPENDIX: FORMS; INDEX. | |
| 520 | |a As entertaining as it is educational, Radio: The Book is a must-have guide to success for anyone interested in a career in radio. Providing a wealth of information and relating his own personal experiences, veteran radio personality, Program Director and Programming Consultant Steve Warren shares trade secrets and industry know-how that would usually take years to accumulate through experience. An invaluable advantage over your competition, this "cheat-sheet" for the radio programmer includes practical advice regarding:·Radio as a career--from tips on getting started to job negotiations·Progra. | ||
| 588 | 0 | |a Print version record. | |
| 590 | |a ProQuest Ebook Central |b Ebook Central Academic Complete | ||
| 650 | 0 | |a Radio broadcasting. | |
| 650 | 0 | |a Radio. | |
| 650 | 6 | |a Radio. | |
| 650 | 7 | |a Radio |2 fast | |
| 650 | 7 | |a Radio broadcasting |2 fast | |
| 776 | 1 | |z 9780240806969 | |
| 856 | 4 | 0 | |u https://ebookcentral.uam.elogim.com/lib/uam-ebooks/detail.action?docID=297183 |z Texto completo |
| 938 | |a 123Library |b 123L |n 36689 | ||
| 938 | |a ProQuest Ebook Central |b EBLB |n EBL297183 | ||
| 994 | |a 92 |b IZTAP | ||