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Cross-Cultural Behaviour in Tourism : concepts and analysis.
Cross-Cultural Behaviour in Tourism: Concepts and Analysis is important reading for those in the following areas of industry: * Tourism: illustrates the importance of cultural background in the tourist experience and how it is a major determinant in repeat visitation * Marketing: provides an underst...
| Clasificación: | Libro Electrónico |
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| Autor principal: | |
| Otros Autores: | |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
Burlington :
Elsevier,
2003.
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| Temas: | |
| Acceso en línea: | Texto completo |
Tabla de Contenidos:
- Front Cover; Cross-Cultural Behaviour in Tourism: Concepts and Analysis; Copyright Page; Contents; Foreword; Preface; List of tables; List of figures; Introduction; The aim; The main users; Structure and content; Part 1: Concepts of Cross-Cultural Behaviour in Tourism; Chapter 1. Culture; Chapter 2. Social contact; Chapter 3. Values; Chapter 4. Rules of social interaction; Chapter 5. Perception; Chapter 6. Satisfaction; Part 2: Methods for Cross-Cultural Analysis in Tourism; Chapter 7. Principal Components and Factor Analysis for cross-cultural analysis.
- Chapter 8. Structural equation modelling for cross-cultural analysisPart 3: Applications of Cultural Analysis in Tourism; Chapter 9. Cultural analysis: marketing and management implications; Part 4: Conclusion; Additional web-based support material and references; References; Index.