Cross-Cultural Behaviour in Tourism : concepts and analysis.

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Cross-Cultural Behaviour in Tourism: Concepts and Analysis is important reading for those in the following areas of industry: * Tourism: illustrates the importance of cultural background in the tourist experience and how it is a major determinant in repeat visitation * Marketing: provides an underst...

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Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor principal: Reisinger, Yvette
Otros Autores: Turner, Lindsay
Formato: Electrónico eBook
Idioma:Inglés
Publicado: Burlington : Elsevier, 2003.
Temas:
Tourism > Cross-cultural studies.
Tourism > Social aspects.
Tourism
Tourism > Social aspects
Cross-cultural studies
Acceso en línea:Texto completo

MARC

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245 1 0 |a Cross-Cultural Behaviour in Tourism :  |b concepts and analysis. 
260 |a Burlington :  |b Elsevier,  |c 2003. 
300 |a 1 online resource (362 pages) 
336 |a text  |b txt  |2 rdacontent 
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505 0 |a Front Cover; Cross-Cultural Behaviour in Tourism: Concepts and Analysis; Copyright Page; Contents; Foreword; Preface; List of tables; List of figures; Introduction; The aim; The main users; Structure and content; Part 1: Concepts of Cross-Cultural Behaviour in Tourism; Chapter 1. Culture; Chapter 2. Social contact; Chapter 3. Values; Chapter 4. Rules of social interaction; Chapter 5. Perception; Chapter 6. Satisfaction; Part 2: Methods for Cross-Cultural Analysis in Tourism; Chapter 7. Principal Components and Factor Analysis for cross-cultural analysis. 
505 8 |a Chapter 8. Structural equation modelling for cross-cultural analysisPart 3: Applications of Cultural Analysis in Tourism; Chapter 9. Cultural analysis: marketing and management implications; Part 4: Conclusion; Additional web-based support material and references; References; Index. 
520 |a Cross-Cultural Behaviour in Tourism: Concepts and Analysis is important reading for those in the following areas of industry: * Tourism: illustrates the importance of cultural background in the tourist experience and how it is a major determinant in repeat visitation * Marketing: provides an understanding of the cultural background of a destination that is vital when formulating successful marketing strategies * Management: provides valuable examples on how cultures influence tourist behaviour and decision-making, helping managers to develop cross-cultural skills and deal with tourists from di. 
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650 0 |a Tourism  |v Cross-cultural studies. 
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