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Powerful Public Relations : a How-To Guide for Libraries.
The library is still the best place to go for traditional information--and for everything from Internet access, database reference, video and CD check-out to engaging exhibits, entertaining events, and more. The challenge is getting your customers and community to believe that their library has more...
| Clasificación: | Libro Electrónico |
|---|---|
| Autor principal: | |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
Chicago :
ALA Editions,
2001.
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| Temas: | |
| Acceso en línea: | Texto completo |
Tabla de Contenidos:
- CONTENTS; FIGURES; INTRODUCTION; 1 Synergy in Library Public Relations, Marketing, and Development Activities; 2 News Releases, Photo Releases, Public Service Announcements; 3 Library Publications; 4 Web-Based Public Relations; 5 Exhibits; 6 Interactive Multimedia Programs via Touch Screen Kiosks and CD-ROMs; 7 Planning Special Events; 8 Desktop Publishing and Image; 9 Public Relations Lessons: Selected Annotated Bibliography; CONTRIBUTORS; INDEX.