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Powerful Public Relations : a How-To Guide for Libraries.
The library is still the best place to go for traditional information--and for everything from Internet access, database reference, video and CD check-out to engaging exhibits, entertaining events, and more. The challenge is getting your customers and community to believe that their library has more...
| Clasificación: | Libro Electrónico |
|---|---|
| Autor principal: | |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
Chicago :
ALA Editions,
2001.
|
| Temas: | |
| Acceso en línea: | Texto completo |
MARC
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|---|---|---|---|
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| 003 | OCoLC | ||
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| 100 | 1 | |a Karp, Rashelle S. | |
| 245 | 1 | 0 | |a Powerful Public Relations : |b a How-To Guide for Libraries. |
| 260 | |a Chicago : |b ALA Editions, |c 2001. | ||
| 300 | |a 1 online resource (97 pages) | ||
| 336 | |a text |b txt |2 rdacontent | ||
| 337 | |a computer |b c |2 rdamedia | ||
| 338 | |a online resource |b cr |2 rdacarrier | ||
| 505 | 0 | |a CONTENTS; FIGURES; INTRODUCTION; 1 Synergy in Library Public Relations, Marketing, and Development Activities; 2 News Releases, Photo Releases, Public Service Announcements; 3 Library Publications; 4 Web-Based Public Relations; 5 Exhibits; 6 Interactive Multimedia Programs via Touch Screen Kiosks and CD-ROMs; 7 Planning Special Events; 8 Desktop Publishing and Image; 9 Public Relations Lessons: Selected Annotated Bibliography; CONTRIBUTORS; INDEX. | |
| 520 | |a The library is still the best place to go for traditional information--and for everything from Internet access, database reference, video and CD check-out to engaging exhibits, entertaining events, and more. The challenge is getting your customers and community to believe that their library has more to offer today than it ever did. It?s up to you to communicate that the home or work computer can?t come close to delivering the unique services your library provides. And you can do this with Powerful Public Relations. Whether you have a lot of time to devote to a PR program or just a few hours her. | ||
| 588 | 0 | |a Print version record. | |
| 590 | |a ProQuest Ebook Central |b Ebook Central Academic Complete | ||
| 650 | 0 | |a Libraries |x Public relations |z United States. | |
| 650 | 6 | |a Bibliothèques |x Relations publiques |z États-Unis. | |
| 650 | 7 | |a Libraries |x Public relations |2 fast | |
| 651 | 7 | |a United States |2 fast |1 https://id.oclc.org/worldcat/entity/E39PBJtxgQXMWqmjMjjwXRHgrq | |
| 758 | |i has work: |a Powerful Public Relations: A How-to Guide for Libraries (Text) |1 https://id.oclc.org/worldcat/entity/E39PCYphbFpMGrpTYBhvPvFk6q |4 https://id.oclc.org/worldcat/ontology/hasWork | ||
| 776 | 1 | |z 9780838908181 | |
| 856 | 4 | 0 | |u https://ebookcentral.uam.elogim.com/lib/uam-ebooks/detail.action?docID=3001607 |z Texto completo |
| 938 | |a ProQuest Ebook Central |b EBLB |n EBL289136 | ||
| 994 | |a 92 |b IZTAP | ||