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Practice of Advertising.
Addresses key themes in advertising to provide insight into both fundamental and specialist areas.
| Clasificación: | Libro Electrónico |
|---|---|
| Autor principal: | |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
Burlington :
Elsevier,
2004.
|
| Edición: | 5th ed. |
| Temas: | |
| Acceso en línea: | Texto completo |
MARC
| LEADER | 00000cam a2200000Mu 4500 | ||
|---|---|---|---|
| 001 | EBOOKCENTRAL_ocn437177034 | ||
| 003 | OCoLC | ||
| 005 | 20240329122006.0 | ||
| 006 | m o d | ||
| 007 | cr mn|---||||| | ||
| 008 | 090817s2004 vtu o 000 0 eng d | ||
| 040 | |a MERUC |b eng |e pn |c MERUC |d EBLCP |d OCLCQ |d MHW |d OCLCQ |d DEBSZ |d OCLCQ |d MERUC |d ZCU |d ICG |d OCLCO |d OCLCF |d OCLCQ |d OCLCO |d OCLCQ |d DKC |d AU@ |d OCLCQ |d OCLCO |d OCLCL | ||
| 019 | |a 476042817 | ||
| 020 | |a 9780080473925 |q (electronic bk.) | ||
| 020 | |a 008047392X |q (electronic bk.) | ||
| 029 | 1 | |a DEBSZ |b 430381980 | |
| 035 | |a (OCoLC)437177034 |z (OCoLC)476042817 | ||
| 050 | 4 | |a HF5823 .P69 2005 | |
| 082 | 0 | 4 | |a 659.1 |
| 049 | |a UAMI | ||
| 100 | 1 | |a Mackay, Adrian. | |
| 245 | 1 | 0 | |a Practice of Advertising. |
| 250 | |a 5th ed. | ||
| 260 | |a Burlington : |b Elsevier, |c 2004. | ||
| 300 | |a 1 online resource (393 pages) | ||
| 336 | |a text |b txt |2 rdacontent | ||
| 337 | |a computer |b c |2 rdamedia | ||
| 338 | |a online resource |b cr |2 rdacarrier | ||
| 505 | 0 | |a The Practice of Advertising; Contents; List of Contributors; Preface; 1 Marketing -- and the Place of Advertising within It; 2 How Advertising Works; 3 Integrated Marketing Communications; 4 The Advertiser; 5 The Advertising Agency; 6 Media; 7 Advertising Creativity; 8 Press Production; 9 TV, Radio and Cinema Production; 10 Printing; 11 Advertising Planning and Budgeting; 12 Getting the Best from Advertising Agencies and Other Outside Suppliers; 13 Media Research; 14 Consumer Research; 15 Business-to-Business Advertising; 16 Services Advertising; 17 Recruitment Advertising. | |
| 505 | 8 | |a 18 Directory Advertising19 International Advertising; 20 Sales Promotion in Marketing; 21 Advertising: Self-regulation and the Law; 22 Training for a Career in Advertising; Index. | |
| 520 | |a Addresses key themes in advertising to provide insight into both fundamental and specialist areas. | ||
| 588 | 0 | |a Print version record. | |
| 590 | |a ProQuest Ebook Central |b Ebook Central Academic Complete | ||
| 650 | 0 | |a Advertising. | |
| 650 | 0 | |a Advertising |x Methodology. | |
| 650 | 7 | |a Advertising |2 fast | |
| 650 | 7 | |a Advertising |x Methodology |2 fast | |
| 758 | |i has work: |a The practice of advertising (Text) |1 https://id.oclc.org/worldcat/entity/E39PCGTdvJpkYGjHRY4kvqRPcd |4 https://id.oclc.org/worldcat/ontology/hasWork | ||
| 776 | 1 | |z 9780750661737 | |
| 856 | 4 | 0 | |u https://ebookcentral.uam.elogim.com/lib/uam-ebooks/detail.action?docID=288922 |z Texto completo |
| 938 | |a ProQuest Ebook Central |b EBLB |n EBL288922 | ||
| 994 | |a 92 |b IZTAP | ||